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Auto blog
Porsche picks Maria Sharapova as brand ambassador
Tue, 23 Apr 2013Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?
All the crazy stuff we saw at McCall's Motorworks Revival
Thu, Aug 18 2016Every year, Gordon McCall puts on a lavish event packed with rare cars and planes (and the type of people that can afford rare cars and planes). And every year, more ridiculous stuff shows up. It's the good kind of machine overload. It's likely the only place in the world where you'll see a line of BMW 3.0s next to some Paganis next to a Porsche 911 by Singer Design next to a Ferrari salt racer next to a custom Olds Riviera next to the latest from Koenigsegg next to he coolest stuff Shelby ever made next to a hangar filled with McLarens, including a few P1 GTRs. And then all of that is surrounded by private jets, fighters, and planes that could have flown in directly from WWII. In a word, it's insane. Walk through the gallery above to get a taste for what was there this year for the event's 25th anniversary. Related Video: Featured Gallery 2016 McCall's Motorworks Revival View 29 Photos Image Credit: Copyright 2016 Drew Phillips / Autoblog Motorsports Misc. Auto Shows BMW Ferrari McLaren Porsche Koenigsegg
Porsche 911 going all-turbo this year save for GT3 and GT3 RS
Fri, Jan 23 2015The coming Porsche 911 GT3 RS will represent another high-water mark for the brand, and another milestone. Its 500-or-so horsepower and extreme aero are predicted to lop more than five seconds off the 7:20 Nurburgring lap time of the current GT3, making it "comfortably less" than 7:20. Beyond that, its naturally-aspirated 3.8-liter will form the basis of the turbocharged engines going into the standard range of 911s later this year as 2016 models. That's right – if you're looking for a sub-GT3 911 that gulps its air without compressed assistance, then you've only got a few months to get a new one into your garage. Emissions regulations are the reason, of course, with Porsche's R&D chief Wolfgang Hatz saying that, "Every new model will have lower CO2 than before," and "if you look at euro per g/km, then it's turbo." We don't know what the engine lineup will look like, however; a few months ago Car reported that the base 911 would get a smaller-displacement version of the engine, while the S would stick with 3.8-liter displacement and jump to 520 horsepower, which is the same as the current Turbo. After that, Hatz said, "at the end of the decade electrification has to be the next huge step." That means a hybrid 911 is being cooked up somewhere. Yet even as the brand leaps into the new, there's a chance it could dip a toe back into the old: the 911 GT3 RS will launch with a PDK, but Hatz's team is considering adding the option of a seven-speed manual. Elsewhere in the range, the Cayman GT4 is being engineered by Porsche Motorsport as an entry-level racer, with more power than the current Cayman GTS to go with some serious weight loss. They are also developing a track-only model for privateers. The standard Boxster and Cayman will get turbocharged flat-four engines, but there'll be a sporty Boxster that also loses weight and gets more power than the 325-hp Boxster GTS. And that mid-level supercar that's been floating in the ether for years and supposedly sent to purgatory again just last November? It's on the way by 2020 "at the latest," and will use a version of the new V8 that will eventually go into the Cayenne and Panamera. Featured Gallery 2015 Porsche 911 GT3 RS: Winter Testing Spy Shots View 13 Photos News Source: Top Gear, AutocarImage Credit: CarPix Green Porsche Emissions Convertible Coupe Hybrid Luxury Performance Supercars porsche 911 gt3 wolfgang hatz porsche supercar