on 2040-cars

Auto blog

Another cool projection vid, this time with a Porsche 911

Porsche has become the latest automaker to take advantage of clever projection technology. The automaker worked up a quick presentation for the 2013 911 Carrera 4S to show off a bit of "motionless driving." The display tracks the sports car from production to back-road caning and city-center cruising, displaying a variety of exterior color choices and wheel options without resorting to a two-dimensional video.
This isn't the first time we've seen an automaker use its new product as a projection screen. Subaru, Hyundai, Lamborghini and others have all done the same, and the trick never fails to be visually interesting.
As you may recall, we got to play with the 2013 911 Carrera 4S back in November and found the machine to be a better daily driver than its rear-wheel drive counterpart. You can check out the projection video below.

Porsche reveals new LMP1 racecar testing ahead of 2014 Le Mans debut

Getting ready for its triumphant return to the premier racing class of Le Mans, Porsche has released a handful of images showing its new LMP1 racecar testing. Porsche hasn't run a car in the Prototype class at 24 Hours of Le Mans since 2009, but this racecar - still veiled in secrecy - will be expected to battle against the Audi and Toyota LMP1 Prototypes to help bring Porsche its 17th Le Mans victory.
Aside from knowing that it will use a hybrid powertrain to meet LMP1 rules, there are no other details about the car... including its name or potential sponsors. In the meantime, Porsche has set up a microsite, called Mission 2014, to share its extensive history racing at Le Mans. Also, be sure to check out some of the past videos Porsche has released as it gears up for its reborn LMP1 program.

Mercedes-AMG GT vs. Porsche 911 [w/poll]

Mercedes-Benz designed the AMG GT to compete head-on with the Porsche 911. It's a clear, singular purpose, and Benz brings a lot of money, technology and race-bred expertise to the fight.
The AMG GT is Merc's followup to the awesome SLS AMG, the retro-modern, gullwing-doored coupe that took us by storm half a decade ago. But this new GT coupe is a more focused sports car than the SLS, rather than an all out supercar capable of extreme performance. It's got a brand-new V8 engine, and state-of-the-art technology that help it to not only be a proper Mercedes, but to be a serious performer.
Mercedes will sell its new baby in two models. The GT S arrives first, in spring 2015, followed by the standard GT in mid-2016. Of course, there's room to grow from there. And while Porsche may have already expanded its 911 range to include a vast variety of models, here's how Stuttgart's icon stacks up against Affalterbach's bad boy.