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2012 TechArt Porsche 911 is visually dazzling, both inside and out

One way to ensure that your brand-new Porsche 911 (a.k.a. 991) won't look like the one in your neighbor's driveway is to give TechArt a call. The famed German tuner has rolled out its version of the latest Carrera and Carrera S at the Geneva Motor Show and trust us, it won't be mistaken for anything from the factory in Stuttgart.
Up front, TechArt has fitted its own unique two-part spoiler with integrated splitter while more aggressive side skirts adorn the rocker panels. The rear has a new lower diffuser, wrapped around the TechArt exhaust, and a large fixed rear wing (complete with an integrated third brake light). Look more closely to notice the subtle trim panels on the exterior mirrors and front headlights. The wheels are lightweight forged 20- and 21-inch alloys with matching paint on their rims.
Inside the heavily modified cabin are even more drastic enhancements (let's say TechArt has gone over the top). Don't let the aluminum pedals be a distraction as you inspect the black Alcantara and high-grade leather covering nearly every square inch. Flirting with gaudy, the dark upholstery is contrasted by vehicle-color-coordinated stitching and painted trim splashed throughout. However, the icing on the cake is an insanely thick TechArt three-spoke sports steering wheel.

Porsche wants a better 'connected car' [UPDATE]

UPDATE: In an earlier version of this story we mistakenly identified Joe Lawrence as the CEO of Porsche Cars North America; Lawrence is in fact the Chief Operating Officer, COO, of PCNA. The text has been changed to reflect this. Porsche is known for great engineering, but it's usually the type that leads to fantastic engines and sublime handling, rather than cutting-edge infotainment systems. The company wants to alter that balance in the future to put a greater emphasis on connectivity in its models. Porsche Cars North America COO Joe Lawrence outlined the brand's goals during a speech at the Bloomberg Innovation Forum in Atlanta, according to Automotive News. "Recognizing the phone is so ubiquitous in every sector, how do we integrate that into driving experience in a way that is safe and enjoyable?" he said. Lawrence suggested the company might be working with Google and Apple on future solutions. Even if Porsche is working on making more tech savvy models, don't expect the company to forget its roots. Brand boss Matthias Muller also broached connectivity during his recent speech at a conference and said the sports car business' customers didn't want "a smartphone on four wheels." He promised investments in research and development to come up with an answer. In the same speech, Muller strongly suggested fully electric Porsche models were on the way and also announced a seventh model line coming in the future. Lawrence reiterated the company's future, as well, in his address. "We will see further electrification of our product line," he said, according to Automotive News. Rumors of Porsche building a Tesla-fighter have been circulating as of late. The vehicle is possibly in the body of the smaller Panamera called the Pajun, and it could offer a 300-mile range with an electric motor at each axle kicking out a reported total of 600 horsepower. Related Video:

Preparing for Le Mans 2014 Porsche remembers 1971 and the 917 [w/video]

Porsche has given us another look back at its successes at the 24 Hours of Le Mans. This time it's 1971, the year that its 917 set records that haven't all been eclipsed. It's 45-kilogram magnesium tube frame was the lightest, Jackie Oliver set the fastest in-race lap with a time that still stands, and winning drivers Helmut Marko - the same Helmut Marko currently with Infiniti Red Bull Racing - and Gilles Lethem did so many laps that their distance wasn't exceeded until the Audi R15 TDI did it in 2010.
1971 was also the year of the "Pink Pig." With bodywork created by a French aerodynamics firm, the wider, rounder 917 earned the porcine moniker so Porsche painted it pink and labeled it with the cuts you'd get from a pig. Sponsor Martini was so miffed they demanded all Martini branding be removed. No one can remove the thousands of photographs taken of the car ever since. Enjoy that and more in the video below.