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Porsche ready to pick itself up after Le Mans failure

It's safe to say that things for Porsche didn't go quite as well at Le Mans this year as it might have hoped. After a sixteen-year gap, the winningest manufacturer in endurance racing history returned to the Circuit de la Sarthe this year hoping maybe not for outright victory in its first time back, but definitely a strong finish on which it could build on for next year. All the while it undoubtedly hoped its 911s would hold their own in the GT classes.
Unfortunately for Porsche, neither happened. After racing around the clock, and despite actually leading the festivities for some time, the best its 919 Hybrid could manage was an eleventh-place finish, lagging lamentably behind not only the other LMP1s (like the race-winning Audi) but also a handful of LMP2s. Meanwhile the LMGTE Pro and LMGTE Am titles went to the factory-backed teams of its arch-rivals Ferrari and Aston Martin, respectively.
Not a stellar result, in other words, but Porsche is taking it all in stride - accepting that it has a ways to go while congratulating its vanquishing rivals in the video below. It's good sportsmanship if we've ever seen it. Next year's race starts now.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

2015 Porsche Panamera S First Drive

Porsche brought the Panamera in for its garage makeover and drove it out looking almost exactly the same. Turns out it was one of those fancy German refreshes where everything happens in places you can't immediately see, as we found recently on the 2015 Volkswagen Jetta TDI. The marquee revision across the lineup is under the hood, where every engine gets, at the very least, more power. Such is the case for the naturally aspirated V6 in the entry models, fitted with an increase of 10 horsepower for a total of 310. The same goes for the naturally-aspirated 4.8-liter V8, which lives only in the Panamera GTS now, and gets 10 more hp for a total of 430. That same V8, twin-turbocharged in the Turbo model, is graced with 20 more ponies for 520 hp. The mightiest marquee revision is saved for the S models, which surrender their use of the 4.8-liter V8 and get a 3.0-liter, all-aluminum, twin-turbocharged V6 in its place. It's a brand-new engine designed in-house and related to the 3.6-liter V6 in the base models, but with new features like a magnesium timing chain cover, variable camshaft timing for the intake and the exhaust valves, and a new fuel- injection system. Putting out 420 hp and 384 pound-feet of torque, it's got 20 more hp and 15 more lb-ft than the V8 it replaces. What's more, torque used to peak from 3,500 to 5,000 rpm, but the new torque curve maintains maximum twist from 1,750 to 5,000 rpm. It is less thirsty as well, posting an estimated fuel economy of 17/27 miles per gallon city/highway, besting the 16/24 city/highway of before. An improved stop-start mechanism contributes to this, as it cuts the engine earlier, and the coasting function benefits from a new disc clutch that can decouple the seven-speed PDK dual-clutch transmission from the driveline. As we wrote in our Panamera S E-Hybrid review, you'd need to be obsessed with the Panamera to notice the sheet metal changes around that engine. It's the perfect car to ask, oh so coyly, "Notice anything different about me?" while you stand there dumbfounded, silently thinking, "No." Here is your cheat sheet: the front and back ends are "tighter," meaning faintly more squared off, the front intakes are larger, the tailgate gets wider rear glass over the same-sized opening, the rear spoiler is wider, and the rear license plate bracket has been mounted lower. But even now that you know what the changes are, odds are still 200-to-1 against you actually noticing.