2018 Porsche Macan Turbo on 2040-cars

Auto blog

Porsche Fire and Ice is chilling art born of flames

Porsche held a contest inviting ten filmmakers to riff on the tagline for the Panamera, "Thrilling Contradictions," in a 60-second film. The winner was an entry called Fire and Ice by director Ross Cohen, a concept that uses just those two elements in a premise as simple as it is rewarding. For his efforts, Cohen will receive a trip to the Chicago International Film Festival, and you might see the short in the pre-movie advertisements in a theater served by Spotlight Cinema Networks.
Porsche did this kind of thing just two years ago, when it asked filmmakers to illustrate the idea of "Everyday Magic". The winner of that contest, Michael Korbel's It's a Magical Life, followed the journey of a young man to husband and father from the perspective of the trunk of a 911. You'll find that video as well as Fire and Ice below.

911 beware! Porsche testing new top-trim Boxster

The Boxster and Cayman are like the scrappy siblings compared to their star brother – the Porsche 911. And now it looks like the rivalry is about to get even more serious, as our spies have captured this hotted-up Boxster doing some winter testing. We've already seen Porsche evaluating a higher-performance version of the Cayman, rumored to be called the GT4. It would reportedly offer a taste of the thrills of the 911 GT3, but at a lower price. The coupe appears to have a convertible twin in this Boxster prototype. The biggest giveaway of their possible relationship is the shared front bumper with larger intakes and an extra opening at the tip of the hood. Although, this one lacks the Cayman's big, rear spoiler in favor of a smaller decklid unit. The good news for fans of shifting for themselves is that this tester is fitted with a manual transmission, according to our spies. Being a prototype, though, there's no guarantee that the gearbox makes it to production. At least in Cayman trim, these higher performance models might use a tuned version of the 3.4-liter flat-six with between 370 and 400 horsepower. Though, an earlier rumor suggested that a turbocharged four-cylinder could sit behind the driver. Until we know for sure, glance at the gallery to see a Porsche that might try to challenge its big brother.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?