2018 Porsche Macan Gts Sport Utility 4d on 2040-cars

Auto blog

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Porsche 911 and Citro"en DS lovechild would look like this

The early Porsche 911 and the Citroën DS were two cars produced in the same era (though the DS launched in 1955, nearly 10 years before the 911), but they were vastly different from each other. The 911 was a uniquely German, pure-bred sports car, while the French-built DS had four doors and focused more on ride quality than sporting intentions. That made it all the more surprising when we came across the 911DS, a creation that binds the rear half of the Citroën to the front of an early, longhood 911.
The folks at Brandpowder are behind the creation, which we surmise was an exercise in design rather than an actual, completed project (some of the images look Photoshopped), but it's compelling nonetheless, with a turbocharged flat-six providing 260 horsepower. We hope someone builds it - though we're sure if that happened the early 911 crowd would cry afoul at one of its increasingly rare and valuable Porsches being grafted onto an old French car.
But as Brandpowder points out lightheartedly, perhaps the creation could transcend popular car culture: "The 911DS represents the effort of two countries, a genuine attempt to join their energy and talent into one thing. We hope Germany and France will be inspired by Brandpowder's story, as a metaphor for a better and greater Europe."