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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Your guide to vehicle subscription services

They might be extremely limited in scope because of location availability, but vehicle subscription services are a growing trend that most luxury manufacturers are jumping on. Plans are expensive, but you're paying for much more than just the car typically. We highlighted four of the larger plans with a few more listed at the end. Care by Volvo Volvo launched its subscription service last year with its brand-new XC40. It was the only vehicle available for a time, but subscribers can now get an S60 sedan as well. Subscriptions are for two years, with the monthly price including insurance, a concierge service, wear-and-tear item replacements and all maintenance. You'll be able to drive 15,000 miles per year with whichever Volvo you choose, and although there are no options to extend that mileage, you can swap cars after a year. Pricing for the XC40 is $650 per month in base trim, while an S60 can be as expensive as $850 for the R-Design. Volvo's plan is to offer more cars soon through the service, but it's relatively limited compared to others right now. Porsche Passport Porsche has two levels in its subscription service: Launch and Accelerate. Launch will cost $2,000 per month and give you access to the Cayman, Boxster, Macan and Cayenne. All of those but the Cayenne can be had in "S" trim as well. Accelerate is where the fun really starts. For $3,000 per month you can choose from a fleet of 911s, including the S, 4S, Cabriolet and Cabriolet S. If those aren't enough, you can also get the Panamera 4S, Macan GTS and Cayenne S. There are no mileage limits and you can change vehicles as often as you'd like. Also included in the price is insurance, repairs, detailing and any maintenance. It might be extremely expensive and limited to Atlanta only, but this subscription service is second-to-none for what you get. Audi Select Audi just launched its subscription car service, and it's offered in one version for a flat fee of $1,395 per month. For that you'll have access to five different cars including the A4, S5 Coupe, A5 Cabriolet, Q5, and Q7. Not a bad range of vehicles, but it would've been neat to see the recently updated A7 in there too. Maybe in time. Like the others, insurance and maintenance are wrapped up in the price. Audi is allowing for unlimited miles and two car swaps per month here. In addition to that, you'll get two days of free rentals through Audi's Silvercar rental agency should you go on a trip.

Lamborghini, Aston Martin, Mercedes-AMG, Porsche and Koenigsegg Lego sets coming this summer

Lego has announced a slew of new automotive-themed sets. As is typical fashion for brand of building toys, the subject matter leans toward ultra-exotic, ultra-expensive vehicles, ranging from a $139,000 Mercedes SL63 on the low end to a $3 million Koenigsegg Jesko Absolut on the high end. If you can't afford those cars in real life, soon you'll be able to build your own plastic models of them. Some of the real-world counterparts aren't obtainable no matter what the cost. Take the Lamborghini Lambo V12 Vision Gran Turismo, for example. The one-off concept was designed by Lamborghini exclusively for Gran Turismo, the PlayStation racing simulator. However, Lamborghini did build a 1:1 version for the physical world, with the 808-horsepoewer hybrid V12 from the Sian FKP 37 beneath its bodywork. The Lego version is part of the company's Speed Champions line, which measure about 6 inches long. It does an excellent job of capturing the original's insectoid look and Y-shaped taillights. The set is made up of 230 pieces and will retail for $26.99. This is Lego's first Vision Gran Turismo car but we hope to see more.  Also joining the Speed Champions line are two 2-car sets. An Aston Martin-themed set pairs a Vantage safety car with an AMR23 Formula 1 racer. Both are finished in AMR's bright green with actual sponsor logos. The set contains 564 pieces and will cost $44.99. Also arriving as a 2-car set are a pair of Mercedes-AMGs. A black G 63 and yellow SL 63 Roadster, along with a pair of sunglasses-clad bros, make up the 808-piece set. It also retails for $44.99. All three Speed Champions sets arrive on June 1, 2024. If you're looking for something a bit more advanced and detailed, Lego also offers the Technic line. First up is a Porsche GT4 e-Performance, a 1,000-horsepower race car based on the 718 Cayman. This set can also function as a remote controlled car that moves forward, backward, and steers via a downloadable smartphone app. The 834-piece set costs $169.99. Last but not least, there's the Koenigsegg Jesko Absolut, a model of the Swedish supercar that is said to have a top speed of over 300 mph. The model does an admirable job of capturing the car's 0.278 Cd drag coefficient, considering it's comprised of 801 individual plastic bricks. This set will retail for $49.99 and, along with the Porsche, comes out August 1, 2024. Related Video LEGO Speed Champion Build: 1968 Ford Mustang Fastback