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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Porsche planning new 911 Speedster as 550 tribute

Some look at the emergence of a new Porsche 911 and see a car. But to Porsche engineers, it might as well be a reset button. Because every time a new 911 comes out, it sets off a tidal wave of new variants to follow, including convertibles, turbos, targas, GT3s... the works.
The next down the pipeline, though, could be one of the most desirable. That, according to German publication Auto Bild, will be a new 911 Speedster. When it arrives early in 2015, the special roadster will reportedly be limited to just 550 examples in tribute to the original 550 Spyder.
It'll reportedly have hidden door handles, a chopped-down windshield and a fabric top to be used only in case of emergency, manually disappearing below a carbon-fiber cowling. All of which makes it sounds as much like a bigger version of the Boxster Spyder as a successor to the last 911 Speedster (pictured above), and that's no bad thing at all.

Porsche Supercup racer dies in crash in Australia

Even with great strides made towards increasing the safety of motor racing, fundamentally it's still a dangerous sport. And now it has claimed another life.
That life belonged to one Sean Edwards, an accomplished GT racing driver. Edwards was killed at Queensland Raceway in Australia, riding shotgun in a Porsche 996 GT3 while acting as instructor. The driver was airlifted to hospital with critical injuries. Sean Edwards was 26.
The son of former F1 driver Guy Edwards (whose car he drove in the filming of Rush), Sean won the European GT3 Championship in a Porsche 911 GT3 Cup and drove a Mercedes-Benz SLS AMG GT3 to repeat victories at the 24 Hours of Dubai as well as this year's Nürburgring 24 Hours. Edwards had been competing in the Porsche Supercup, whose standings he currently leads with just two rounds to go, and could be crowned champion posthumously.