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1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Lamborghini Miura, Porsche 911 highlight Techno Classica

Visitors to the Techno Classica show in Germany this weekend were treated to the spectacle of all manner of classic cars under the roof of the Messe Essen. Not surprisingly, the Volkswagen Group was well represented, with the historical departments of two of its flagship marques showcasing their in-house restoration projects – albeit in radically different states of repair. While Porsche brought a completely restored example of a particularly storied 911, Lamborghini went the opposite route by displaying the bare body-in-white for a Miura. With the Miura now celebrating its 50th anniversary, Lamborghini's recently launched PoloStorico division is in the process of restoring several examples. Chassis #5030 is a Miura SV that, as you can see, is still in the middle of its refurbishment, its frame corrected but still unfinished – but that didn't stop the Raging Bull marque from putting it on display. It was joined by the freshly completed green example (chassis #4846) that was the department's first project, as well as the engine from a Miura P400S. Meanwhile, Porsche Classic arrived with a lovely 911 2.5 S/T, the precursor of the 911 RSR. One of only 24 examples made, this particular vehicle won its class at Le Mans in 1972 at the hands of works driver Jurgen Barth (who would alter claim victory overall in '77). It was rediscovered in poor health decades later by a collector, who commissioned Porsche Classic to bring it back to life. The task proved monumental, the vehicle having been modified, crashed, rusted, and used as a playground for children. Both vehicles aptly demonstrate the kind of care that these manufacturers' own restoration departments put into preserving their company's legacy. If you weren't in Essen this weekend to see them first-hand, you can check them both out in the pair of image galleries. Related Video: LAMBORGHINI POLOSTORICO AT TECHNO CLASSICA 2016: RESTORATIONS CELEBRATE MIURA 50TH ANNIVERSARY Lamborghini PoloStorico is at Techno Classica in Essen, 6-10 April 2016, celebrating the Miura's 50th anniversary and illustrating its scope of expertise in restoring classic Lamborghini models. Showing the original Miura SV first unveiled at the 1971 Geneva Motor Show and the subject of a full restoration by Lamborghini PoloStorico, the stand also displays a Miura chassis demonstrating work in progress and a fully overhauled Miura engine.