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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

2014 Porsche Cayman promo video hits the web

Don't know how we missed this, but you don't have to play around with the 2014 Porsche Cayman configurator to see the new coupe in action; Porsche has given us more than two beautiful minutes of Cayman footage to enjoy.
The partners in the on-screen tango are the 275-horsepower base Cayman and the 325-hp Cayman S. If you like to keep track of such things, the former starts at $52,600, the latter at $63,800, plus $950 destination for each. Watching a video like the one below, however, is free.

Mercedes S63 AMG Coupe vs Porsche Panamera Turbo S in unusual lux showdown

We'll admit it, we're really looking forward to more time with the Mercedes-Benz S-Class Coupe. Compared to other high-dollar luxury coupes - we're looking at you Bentley Continental GT - it's more stylish, easily more affordable, and since it's a Mercedes, lacks the sense of fragility that comes with a more exotic name plate.
Auto Express has taken a whack at reviewing the new two-door S-Class, and for some reason, the British mag is comparing it with a Porsche Panamera. Now, while comparing the looks of an S-Class Coupe and a Panamera is a bit like holding a beauty contest between Kate Upton and Medusa, this isn't as bizarre a pair as you might think, particularly when you opt for the high-dollar S63 AMG Coupe and the Panamera Turbo S.
The two offer similar power outputs from their force-induced V8s - 577 horsepower in the Benz and 570 horsepower in the Porsche - and are even similar in terms of interior and exterior dimensions. The S-Class actually has an extra inch between the axles and is 1.2 inches longer overall (it's also about 300 pounds heavier). In the cabin, the S-Class also has a tiny bit more rear legroom, with 33.4 inches to the Panamera's 33.3.