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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche to expand range, Ferrari fighter a possibility

Porsche has something new on the way; not just the Cayman GT4 or 911 GT3 RS from the 2015 Geneva Motor Show, but a completely different, seventh model line. Unfortunately, the company is keeping mum about what exactly it has on the way. Porsche chairman Matthias Muller (pictured above) snuck the announcement into his speech during the brand's recent press conference. "For example, in the not too distant future we will present a seventh model series. But I am not yet able to tell you exactly when this will happen. There are already promising plans, but no board decision yet." Separately, Muller also indicated that the brand didn't want to set targets too far beyond 2018, which hints when this new vehicle might be unveiled. To lend one more possible clue, the boss said, "the high-speed high-tech laboratory of the 919 Hybrid will benefit all our future vehicles." With the absence of any more facts, speculation is filling the vacuum. Bloomberg posits that this could be Porsche's rumored competitors against Ferrari or Tesla. An electric model is rumored for 2019 with up to 600 horsepower and 300-mile range. "Tesla has built an exceptional car," Muller said, according to Bloomberg. "They have a very pragmatic approach and set the standard, where we have to follow up now." The model could also be the once-confirmed and reportedly-canceled Ferrari challenger to slot between the top 560-hp 911 Turbo S and sold-out, 887-hp 918 Spyder. There is a hole in the lineup in that niche with the latest Ferrari 488 GTB making 661 hp. Of course, there's also the already-spied Pajun four-door as yet another possibility. It's also rumored to hit the market in 2019. Although, some speculation postulates that that this smaller vehicle and the Tesla competitor are actually the same thing. Show full PR text Matthias Muller ? Annual Press Conference 2015 ? March 13, 2015 Ladies and gentlemen, After looking at business year 2014 in detail, I would now like to put my focus on 2015 and the medium-term future. The new business year started extremely well for Porsche. We were able to follow up on the success of the previous year with good delivery figures. By the end of February, we had already delivered 31,000 new vehicles to our customers worldwide. This is approximately a third more than the first two months of 2014. These figures are particularly pleasing because the global environment has not improved and is anything but easy.

Porsche Australia racing chief dies in crash

The motor racing community in Australia was saddened today to learn of the passing of Jamey Blaikie, a longtime racing administrator and former motorsport director for Porsche in Australia. A former racing driver in his own right, Blaikie was better known for his instrumental role in starting the Porsche Carrera Cup in Australia back in 2003. He left Porsche Cars Australia just last year to pursue other interests, including running an Aston Martin entry in the GT Asia series. Blaikie was in Fiji reportedly undertaking charity work there when his rental car collided with a truck, prematurely ending his life at just 52 years old. Our condolences go out to his family, friends and the motorsport community Down Under, where he'll surely be missed.