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Porsche 911 GT3 RS getting all-new atmospheric engine

Porsche surprised many of its most puritanical enthusiasts when it took a decidedly more usable approach with the current 911 GT3. But when the new GT3 RS debuts, it promises to be a much more extreme departure. And a big part of that comes down to the engine. At the Detroit Auto Show this week, Auto Express spoke with Porsche R&D chief Wolfgang Hatz – who also happens to be head of engine and transmission development for the entire Volkswagen group. Hatz revealed that Porsche has developed a completely new engine for the GT3 RS, and while previous rumors suggested the RS would go turbo to fill in for the lack of a GT2 (and make the most out of its displacement), Hatz confirmed that it will be naturally aspirated. Considering that Porsche rarely goes downwards when it comes to 911 engine displacement, only upwards, we'd expect the new RS to pick up where the previous 4.0 left off. The new GT3 RS is also expected to pack a more extreme suspension, aero and stripped-out interior, but those hoping for an old-school approach may be disappointed to learn that the new RS will (at least at launch) only be available with the seven-speed dual-clutch transmission – though a manual version could follow if there's enough demand. In a related development, Hatz also hinted that the Cayman GT4 could debut at the Geneva Motor Show in March, with an even more extreme approach than the previous Cayman R. The new top-of-the-line Cayman is reportedly being developed to comply with GT4 class racing regulations but be fully homologated for road use. Related Video:

'Latest production version' of Porsche 918 shown off on Twitter

Porsche posted a picture of what it is calling "the latest production version" of the 2015 Porsche 918 Spyder on Twitter. It looks like the gasoline-hybrid supercar is being driven sportively on some California back roads during Monterey Speed Week.
Whatever updates were made to this version aren't visual (except for the paint), as the one Chris Harris drove last spring and another seen hot-weather testing in Nevada both had production bodies. We presume the changes are relatively minor and more than skin deep - perhaps brake calibration, suspension tuning or tweaks to the powertrain - but Porsche didn't release any more information.
The 918 Spyder is Porsche's latest supercar, which will compete with the LaFerrari and the McLaren P1 hybrid supercars. The Porsche may be the underdog of the group when considering horsepower, acceleration, top speed and price, but the 887-horsepower brute has the most advanced hybrid drivetrain of the three.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.