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Porsche unlocks secrets of its mid-engine 911

Porsche is beginning to realize that it's sitting on a goldmine of automotive history with its secret vault full of rare cars. Autoblog toured it a few months ago, and we were amazed at all of the curiosities hidden inside. Now, it's starting to let more folks in thanks to a new series of YouTube videos. The first covered the 965 prototype that shoved a water-cooled, Audi V8 into one of its cars. Next up, a mid-engine 911 that acted as the powertrain test mule for the Boxster.
The Porsche 911 is inextricably linked to its rear-engine layout. They go together like peanut butter and jelly. However, at the time Porsche was developing the Boxster, the company didn't want to lay all of its cards out of the table during testing. As opposed to using camouflage, it put a whole different car on top. The prototype looked just like any other 911 Targa of the day, but the biggest giveaway that something was amiss was the heavily tinted rear window. By obscuring it, inquisitive journalists couldn't peak at the new engine that replaced the backseat.
It might not look like anything too important on the outside, but this is a major piece of Porsche Boxster history underneath. Scroll down to watch the video about this fascinating prototype.

Porsche calling in two Cayennes

We regularly see recalls addressing all manner of problems (or potential problems) affecting any number of vehicles: hundreds, thousands, even millions. Some are too small to bother reporting, but once in a while one comes along that's so ridiculously small that we couldn't pass it over. Like this latest one from Porsche. "Due to a manufacturing error," says the National Highway Traffic Safety Administration in the notice below, "the suspension alignment on the front and rear axles may not have been performed correctly and the screw connections of the camber, toe and caster may not have been tightened with the specified torque." The recall affects the 2015 Cayenne... but just how many of them, you ask? Two. Not two hundred, not two thousand, but two: one Cayenne Diesel and one Cayenne S, manufactured between November 26 and... November 27, 2014. That very well might make this the most methodically German recall in the history of recalls. If you happen to be the owner of one of those two vehicles, expect to hear from Porsche with instructions to bring your Cayenne in to have the suspension re-aligned and the screws tightened. RECALL Subject : Front and Rear Alignment may be Incorrect Report Receipt Date: DEC 29, 2014 NHTSA Campaign Number: 14V824000 Component(s): SUSPENSION Potential Number of Units Affected: 2 Manufacturer: Porsche Cars North America, Inc. SUMMARY: Porsche Cars North America, Inc. (Porsche) is recalling certain model year 2015 Cayenne Diesel and Cayenne S vehicles manufactured November 26, 2014, to November 27, 2014. Due to a manufacturing error, the suspension alignment on the front and rear axles may not have been performed correctly and the screw connections of the camber, toe and caster may not have been tightened with the specified torque. CONSEQUENCE: If the suspension alignment was incorrectly performed, vehicle handling could be reduced, increasing the risk of a crash. REMEDY: Porsche will notify owners, and dealers will perform a front and rear suspension alignment, and check the screw connections for the proper torque, retightening as necessary, free of charge. The manufacturer has not yet provided a notification date. Owners may contact Porsche customer service at 1-800-767-7243. Porsche's number for this recall is AF04. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.