2012 Porsche Cayenne S on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

2020 Porsche 911 Speedster spied with an angry driver

Porsche gave us details and showed us a concept of the 911 Speedster at the Paris Motor Show. Today, we bring you spy shots of what appears to be the production version of that concept with a few changes on board. They're rather minimal modifications, but the Speedster's driver appears especially angry with our spy photographer as he extends his middle finger directly toward the camera. Sorry, not sorry, Mr. Test Driver. Public testing of pre-production cars always comes with photo risks, and Porsches tend to attract more attention than others. You'll notice what appears to be a Cayenne Coupe prototype we've previously spotted running around with the 911. The Speedster Concept we saw in Paris had epic retro mirrors and fuel cap on the front hood, but both those design touches are absent from this pre-production car. It's tougher to see, but we lost the vents in between the two humps, as well. Everything else appears to have made it to production-spec. We can't say we're surprised these concept car features probably won't show up on the production car, but it is a tad deflating. You'll notice the Speedster is based-off the 991.2 generation of 911 and not the new 992. Porsche did a similar thing when the 997 generation was coming to an end with a Speedster model paying tribute to that car's life. The chassis is said to utilize parts from the 911 GT3, and the wonderful naturally aspirated flat-six engine gets carried over from that car, too. Porsche didn't specify if power will be exactly the same as the GT3, but we'll be expecting about 500 horsepower and a 9,000 rpm redline. We were told the six-speed manual would be offered on the Speedster in Paris, too. Let's just say that we strongly approve of that combination. Production will be limited to only 1,948 cars and begin in the first half of this year. We'll expect a reveal with a full spec breakdown soon, possibly for the upcoming Geneva Motor Show. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2015 Porsche Macan Turbo

The misinformation first started back in May of 2007 - more than six years ago - when word came that Porsche was developing a compact utility vehicle to fill out its product line. Rumors swirled that the German automaker's future "Roxster" would be based on the then-upcoming Audi Q5. By September of 2010, the name had changed to "Cajun," but the vehicle was still expected to be "based heavily on the Audi Q5," said reports in the months that followed. One year later, the first test mules were spotted, the mechanics hidden beneath barely disguised Audi sheetmetal, which did nothing to give the upcoming model its own identity. And even after Porsche announced "Macan" as the vehicle's production name in early 2012, articles stated that it would "arrive on the same chassis as the Audi Q5, though with suspension, brake and engine tweaks suitable to the Porsche range."
It's no wonder that most still consider the all-new Porsche Macan nothing more than a heavily massaged Q5.
To help lift some of the mystery surrounding its latest release, Porsche hosted us in Germany for an in-depth look at its new crossover (while Europeans call it a "sport utility," its car platform allows us to call it a proper CUV). The technology workshop offered us insight to the design and mechanical execution, and it concluded with a short test ride. The trip was both enlightening and educational - and it left us with a whole new perspective on the Macan.