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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Chris Harris gets filthy in a WRC-ready Porsche 911 RGT

Last time we rode with Chris Harris we were shotgun in the tan leather seat of his used-yet-immaculate Ferrari FF. This time we're strapped into a black racing bucket of a filthy Porsche 911 rally car, one that led Harris to effuse, "I don't think I've driven a more exciting car this year, hypercars included." The thrills come courtesy of a 997-series Cup Car that's been reworked by Tuthill Porsche to run in the RGT-class rally series that will piggyback on five World Rally Championship and European Rally Championship races this year. It's not quite the Rothmans Dakar monster, but the RGT series gives privateers an affordable way into rallying with cars that look different and are different from one another. This one kept its 3.8-liter, 444-horsepower 997 Cup engine, but the 39-milllimeter restrictor drops that to about 350 hp. Beyond that are a new rollcage, gear ratios, suspension, fuel tank, underfloor protection and just about everything else. Said the man who built it, it cost "a lot, and it's still costing." But Harris says even though you "have to have your wits about you," it's a hoot to drive. And this is one of the few times you'll hear the phrase "What a tool!" used as a compliment. Check it out in the video above. News Source: Chris Harris on Cars via YouTube Motorsports Porsche Coupe Off-Road Vehicles Racing Vehicles Performance Videos fia rally WRC chris harris porsche 997

Touring Italy in a classic Porsche will have you feeling continental

It's hard to believe there was a time when a Porsche 911 didn't come to market with 400 horsepower. But as the latest video from Petrolicious reminds us, with this video of a 1968 911T, owned by Donato Maniscalco, that time wasn't so long ago.
You might think, being a distinguished man living in Italy, Maniscalco would be more enthused by a Ferrari, Maserati, or Lamborghini, but in reality, it was always Porsche that enamored the Italian as a boy. And it was that passion that led him to purchase the glorious 911T he's seen tossing about in this video.
Maniscalco goes into detail about what makes the old 911 such a legend, while also mentioning how he and the car participate in classic rallies and races. There's also some typically beautiful footage of the Italian countryside, as well. So take a look below for the latest video from Petrolicious.