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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche 911 Aerodynamic prototype cheated the wind ahead of its time

You might think that sports cars would have the lowest drag coefficient of all cars. And yes, they do tend to be more slippery than, say, SUVs or convertibles, but the sleekest vehicles on the road tend to be EVs, hybrids and luxury sedans. Sports cars, on the other hand, have aerodynamically detrimental needs for downforce and additional engine cooling. Still, the Porsche 911 is better than most, and has only gotten more so over the years. Its relatively narrow track and compact form mean it has a smaller frontal area than some other sports cars, and the gradual sweeping back of its headlights and windshield have only augmented its capacity for cheating the wind.
This 911 prototype, however, is even more aerodynamic than most. It's based on a "G model" 911 from 1984, but employed such features as covered wheels, a new rear spoiler and a reprofiled front end to drop its drag coefficient from 0.40 to 0.27, making it as slippery as a modern sedan and better at cheating the wind than just about anything built up to that point, save for maybe the Tatra 77, Citroën SM or Tucker Torpedo.
Elements of this prototype ended up gradually making it into production Porsches for years to come, and you can clearly see early influences on the second-generation 964 and even on the 959. It's featured here as the latest installment in a video series on rare historic Porsches unearthed from the company archives, following previous clips that featured a rare V8-powered 911 and a mid-engined 911 prototype. Scope out the latest episode in the video below.

Hyundai, Porsche top J.D. Power APEAL study

Just as they did in the Initial Quality Study, Porsche and Hyundai have taken the premium and non-premium crown, respectively, for the 2014 J.D. Power APEAL study. This is the tenth consecutive year for that Porsche has been rated the best premium make in the APEAL study, which attempts to figure out how pleased owners are with their purchases. For 2014, it asked 86,000 owners of MY2014 cars to rate their vehicles in 77 different categories 90 days after their initial purchase. The resulting figures were plugged in deliver the APEAL score, which is rated on a 1,000-point scale.
The industry average sits at 794 points for 2014, although that's a one-percent decline over last year's rating. In this year's study, premium brands averaged 840 out of 1,000, while non-premium makes average 785. For their part, Porsche netted an impressive 882 points, while Hyundai earned an 804. Interestingly, only four non-premium brands (Hyundai, Ram, Volkswagen and Mini) finished above the industry average for 2014.
It's also interesting to see the clear delineation between premium and non-premium brands, with an eight-point gap between the non-premium champ, Hyundai, and the lowest-rated premium brand, Volvo.