2009 Porsche Cayenne Meteor Gray/black Navigation Base Sport Utility 4-door 3.6l on 2040-cars

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2014 Porsche 911 Targa takes its crop-top off in Motor City

Back in 1965, Porsche invented the 911 Targa as a matter necessity. Believing that a finicky National Highway Traffic Safety Administration was prepared to outlaw convertibles, the innovative automaker created the half-open car as a way to keep wind rushing through owners' hair. Though far removed from those formative days, it seems as though the 2015 Porsche 911 Targa has come to the Detroit Auto Show with a new-school version of some old-school tech.
While the last Targa featured a trick sliding glass roof at the touch of the button, the new car dramatically swallows a traditional-looking panel via an exceptionally complex-looking mechanical operation. The net result is "the same fun factor and freedom" that can be had with a complete convertible, though with slightly more open-driving protection while underway.
And, as is the case with all of the current 911 range, getting underway can be done with reasonable rapidity. The entry-level Targa 4 rocks a 350-horsepower, 3.4-liter flat-six engine just behind the rear axle, making that car good for 175 miles per hour at the top end (with the seven-speed manual, 174 mph with PDK) and a 0-to-60 sprint of 4.6 seconds. The Targa 4S, meanwhile, offers 400 horsepower from 3.8-liters of boxer six, runs to 60 in 4.2 seconds and hits a top "track speed" of 183 mph.

2014 Porsche Panamera S E-Hybrid

Porsche's Performance Plug-in Preamble
By the end of this year, Porsche will be producing as many plug-in vehicles (two) as mainstream automakers such as Toyota, Chevrolet and Honda. Before the 2015 918 Spyder hybrid supercar goes on sale in the US, though, it will be warming its customers up to the idea of a plug-in model with the 2014 Panamera S E-Hybrid. A step up from the previous Panamera S Hybrid, the new plug-in Panamera adds a more powerful and advanced electric drive system that pledges to deliver the performance expected of a Porsche with the added benefit of improved fuel economy and reduced emissions.
Going on sale in November, the Panamera S E-Hybrid is aimed at customers also considering the upcoming plug-in version Mercedes-Benz S-Class, but the car's dimensions and performance could make it a competitor for Tesla Model S customers. We headed to Germany at Porsche's invitation to see how well it performs, as well as check out the full range of newly refreshed Panamera models, which now numbers nine offerings - although we're still waiting for a production version of the gorgeous Sport Turismo wagon concept.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.