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Auto blog
Porsche Macan sales may push brand past 200K unit goal early
Tue, 13 Aug 2013In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?
Porsche testing new 911 GTS
Wed, 28 May 2014Porsche may have one more vehicle in its stable with the GTS moniker, if these spy shots are any indication. They show off the presumed 911 GTS lapping the track - the model meant to slide in under the GT3 to be a bit more driver-friendly but still very fast alternative to a stock Carrera.
At first glance, it might look like any other 911, but the devil is in the details. The most obvious among the differences are two centrally mounted exhaust outlets, rather than the ones closer to the corners on most of the current models. They also aren't perfectly in the center like the GT3. The taillights are also somewhat thicker than the current ones, and the rear decklid is split into three exposed sections.
This is the third time we've seen the presumed GTS. The first was as a coupe late last year. Then it showed up again in March testing in convertible form. Although, that version also sported fender vents at the rear.
Audi welcomes Porsche back to Le Mans like any sibling would
Fri, 06 Jun 2014Ah, sibling rivalry. It really is a beautiful thing. It's even more beautiful when said siblings are automakers with very, very well-known racing histories. That's how you get videos like this, which is Audi's way of welcoming Porsche back to the top flight of Le Mans racing.
Yes, Audi has taken its R18 E-Tron Quattro back onto public roads, wowing schoolboys and scaring farmers (who appear to be riding classic Porsche tractors), as it travels from Ingolstadt to Zuffenhausen, just to taunt its corporate frenemy.
Take a look below for a video to see just what that teasing looks like.