2008 Porsche Cayenne on 2040-cars

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Preserving automotive history costs big bucks

$1.8 million is spent each year to maintain GM's fleet of 600 production and concept cars.
When at least two of the Detroit Three were on the verge of death a few years back, one of the tough questions that was asked of Ford, General Motors and Chrysler execs - outside of why execs were still taking private planes to meetings - was why each company maintained huge archives of old production and concept vehicles. GM, for example, had an 1,100-vehicle collection when talk of a federal bailout began.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

1986 Porsche 959 Prototype at Barrett-Jackson sees gavel fall at $440,000 [UPDATE: w/video]

Fans of Porsche in America have longed for the chance to buy a 959 ever since the German automaker produced and sold it (well, sold it everywhere but the United States...) in the 1980s. Well, they just had their chance. The car you see above is a Porsche 959 prototype built in 1986, and only one other running prototype still exists.
The 959 prototype can't be driven on public roads, as it carries no such certification. Somehow, we doubt that matters all that much to the new buyer - this one is probably going to be sitting in a collection. When the gavel finally fell, bidding had reached $400,000, plus a 10-percent buyer's fee.
Check out our high-res image gallery above to see this prototype up close, and scroll down below to watch a video of it crossing the auction block and for its official auction description.