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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Jay Leno puts carbon fiber wheels to the test on a Porsche 911 GT3 RS

Jay Leno's Garage usually focuses on looking at cars new and old, speaking to their owners and then Jay taking a drive to see what he thinks. However, Leno throws his usual shtick to the curb this week to do a full product test of the carbon fiber wheels from a company called Carbon Revolution. If you're not interested in hearing about wheels for 18 minutes, don't worry. They get mounted on a Porsche and are tested back-to-back with stock wheels, and Leno takes the 911 for a track test, too.
While carbon-fiber wheels aren't exactly a new idea, Carbon Revolution's goal is to create a lightweight, one-piece product that can be mass produced. The company even claims that it already has a deal with an OEM automaker to offer them on a vehicle in a few years. The key to the technology is that it doesn't need an expensive autoclave to be made.
In the meantime, the company's carbon fiber wheels are available as an aftermarket option for about $15,000 a set, according to the video. They weigh in at about 15.5 pounds each and offer OEM-levels of stiffness, so they could cut some unsprung mass off of a performance car. Watch here as Jay and his mechanic Bernard lap Willow Springs and give their feedback about what they think of this cutting-edge technology.

Force India F1 driver Nico Hulkenberg will drive a Porsche at Le Mans

Sahara Force India Formula One driver Nico Hulkenberg is officially part of the Porsche factory team for next year's 24 Hours of Le Mans; the last time a current F1 driver got permission from his team to compete in the world's biggest endurance race was in 2009 when Toro Rosso let Sebastien Bourdais pilot for Peugeot. That will make it an even busier May and June for Hulkenberg, who will get to know the 919 Hybrid in race trim by driving the 6 Hours of Spa on May 2. He'll follow that with two F1 races in May, then do the Le Mans practice day on May 31, race for Force India at the Canadian Grand Prix on June 7, be in action for Porsche at Le Mans the next weekend, then back in a Force India the following weekend in Austria. Hulkenberg is the first driver to be named for Porsche's third LMP1 in next year's race, and we already know that former F1 colleague Mark Webber will be in one of the other cars. The other two drivers joining the German haven't been named yet, but speculation is that Porsche GT drivers in the manufacturer team are on the shortlist. Numerous observers also think it could be a suitable job for a certain Englishman who might have competed in his last race for McLaren...