2005 Porsche Cayenne Turbo on 2040-cars

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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche recalls new 911 models over exhaust pipe issues

Porsche, though the National Highway Traffic Safety Administration, announced a voluntary recall on about 2,200 911 Carrera and Carrera 4 models built during the 2012 and 2013 model years. On cars equipped with the standard exhaust system it was found that the tailpipes could separate from the mufflers and become dangerous road debris; models that added the optional sport exhaust system are not included in this recall.
Affected vehicles were built between March and November of last year, but there have been no reports of the problem on any customer-owned vehicles. Porsche first noticed a cracked tailpipe weld on a test vehicle back in May, and since then has found similar problems on other internally owned vehicles, all with more than 25,000 miles on the clock. To fix the problem, dealers will be replacing the mufflers. Scroll down to read the official notice.

Win a sports car 2022 | The best giveaways this week

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