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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche 918 Spyder to birth stretched 2+2 version?

Porsche is known for its ability to spin off a litter of variants from a single model, and according to a report in Automobile the 918 Spyder (pictured here) might not be spared the house trick. Having taken too many brains and too much money for too much time, company chiefs are said to be examining ways to get more for their development euro out of the supercar, and Plan A is apparently otherwise known as Plan 984. That would be a four-seater, rear-wheel drive supercar that uses a stretched mold of the 918's carbon fiber tub, keeping the V8 in the same mid-mounted place and costing around 350,000 euro.
That would be less than half the MSRP of its inspiration, but the details don't sketch out a car that's just half as good. Automobile speculates it would get something like 700 horsepower in order to best the coming 911 GT2, and about 440 pound-feet of torque. The 984 is quite a ways short of being confirmed; even though a full-size study is said to exist, it's like the 918 would need to become a bigger sales hit for the 984 to happen.
The 984's fortunes don't change those of the 960, the supercoupe Porsche is building to challenge Ferrari. Its potential specs haven't changed since the last report in January, power coming from a 5.0-liter, twin-turbo, eight-cylinder boxer engine with something like 650 hp pushing a curb weight of roughly 3,100 pounds. The means a suspected 0-to-60 mile-per-hour time of 2.5 seconds.

2014 Porsche Panamera S E-Hybrid

Porsche's Performance Plug-in Preamble
By the end of this year, Porsche will be producing as many plug-in vehicles (two) as mainstream automakers such as Toyota, Chevrolet and Honda. Before the 2015 918 Spyder hybrid supercar goes on sale in the US, though, it will be warming its customers up to the idea of a plug-in model with the 2014 Panamera S E-Hybrid. A step up from the previous Panamera S Hybrid, the new plug-in Panamera adds a more powerful and advanced electric drive system that pledges to deliver the performance expected of a Porsche with the added benefit of improved fuel economy and reduced emissions.
Going on sale in November, the Panamera S E-Hybrid is aimed at customers also considering the upcoming plug-in version Mercedes-Benz S-Class, but the car's dimensions and performance could make it a competitor for Tesla Model S customers. We headed to Germany at Porsche's invitation to see how well it performs, as well as check out the full range of newly refreshed Panamera models, which now numbers nine offerings - although we're still waiting for a production version of the gorgeous Sport Turismo wagon concept.