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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche to replace chassis components in 918 Spyders

The entire production run of the Porsche 918 Spyder is completely sold out, but 205 of them need to make a trip to the dealer for a repair estimated to take about two days. According to Porsche, it found quality problems with unspecified "chassis components" on the hybrid supercar and has instituted a plan to fix them as a precautionary measure. There were no reported breakages of these parts or complaints from customers. The German automaker already contacted all of the affected owners directly to have the 918s repaired in 2015. When reached for comment, Porsche Director of Corporate Communications Achim Schneider told Autoblog via email that "due to the supplier relationship we did not announce further details regarding the components so far." He also said that 43 vehicles are affected in North America, which includes the US and Canada. The 918 Spyder was affected by a small recall in the US earlier this year when Porsche found that the rear-axle control arms could potentially break. The campaign covered only five cars, though. Porsche replaces chassis components in 205 vehicles worldwide Atlanta. As a precautionary measure, Porsche will replace chassis components in 205 vehicles of the 918 Spyder model worldwide. The reason for this is that for vehicles that were manufactured in a certain time period defective parts were used from a delivery batch, whose functionality cannot be permanently guaranteed. No complaints have been made known (such as a break of a component) from customers up till now. The problem was identified during in-house quality inspections and remedied immediately. The owners of the vehicles, which could be exactly traced, were contacted directly by their competent Porsche representatives. The workshop visit, which will take place by appointment at the onset of 2015, takes about two days to complete at no charge. Featured Gallery 2015 Porsche 918 Spyder: First Drive View 51 Photos News Source: PorscheImage Credit: Copyright 2014 Michael Harley / AOL, Porsche Green Recalls Porsche Hybrid Supercars porsche 918 spyder porsche 918

Porsche Supercup racer dies in crash in Australia

Even with great strides made towards increasing the safety of motor racing, fundamentally it's still a dangerous sport. And now it has claimed another life.
That life belonged to one Sean Edwards, an accomplished GT racing driver. Edwards was killed at Queensland Raceway in Australia, riding shotgun in a Porsche 996 GT3 while acting as instructor. The driver was airlifted to hospital with critical injuries. Sean Edwards was 26.
The son of former F1 driver Guy Edwards (whose car he drove in the filming of Rush), Sean won the European GT3 Championship in a Porsche 911 GT3 Cup and drove a Mercedes-Benz SLS AMG GT3 to repeat victories at the 24 Hours of Dubai as well as this year's Nürburgring 24 Hours. Edwards had been competing in the Porsche Supercup, whose standings he currently leads with just two rounds to go, and could be crowned champion posthumously.