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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Porsche bringing Macan S Diesel to US instead of 4-cylinder [w/poll]

When Porsche unveiled the new Macan at the LA Auto Show, it announced two powerplants for the US market, both of them twin-turbo V6s: the Macan S equipped with 340 horsepower from its 3.0-liter engine, and the Macan Turbo with 400 horses from 3.6 liters. But those aren't the only engines Porsche will offer in its new compact crossover. Porsche is also offering the Macan S Diesel overseas with 258 hp, and reports have since indicated that a pair of four-cylinder models on their way: a 2.0-liter turbo four with 280 hp and four-pot turbodiesel of the same capacity with an as-yet undisclosed output.
Now Car and Driver is reporting that while those four-cylinder engines won't be making the transatlantic voyage to our shores, Porsche will offer the aforementioned Macan S Diesel in North America beginning in early 2015, nearly a year after the gas V6 versions arrive.
The 3.0-liter turbodiesel V6 is based on the same engine found in the Cayenne Diesel and the Audi Q5 TDI on which the Macan is based. Of course, its 248 hp is substantially less than the 340 ponies in the Macan S, but its 413 pound-feet of torque outshines not only the 339 lb-ft in the Macan S but also the 406 lb-ft in the Macan Turbo. Acceleration times, however, suggest the Macan S Diesel is still slower, with a 6.3-second run to 62 mph than neither the Macan S (5.4 sec) or Macan Turbo (4.8). The good news is that the Macan S Diesel is tipped to undercut the price of both, dropping the oil-burning crossover's MSRP below that of the $49,900 starting price for the Macan S and the $49,600 for the base Cayenne. If that C/D prediction comes to pass, that will make it the Macan S Diesel most affordable Porsche sold.

Ferdinand Piech (1937-2019): The man who made VW global

Towering among his peers, a giant of the auto industry died Sunday night in Rosenheim/Upper Bavaria, Germany. Ferdinand Piech, a grandson of Ferdinand Porsche, who conceived the original Volkswagen in the 1930s, was the most polarizing automotive executive of our times. And one who brought automotive technology further than anyone else. Ferdinand Porsche had a son, Ferdinand (called "Ferry"), and a daughter, Louise, who married the Viennese lawyer Anton Piech. They gave birth to Ferdinand Piech, and his proximity to two Alfa Romeo sports cars — Porsche had done some work for the Italians — and the "Berlin-Rome-Berlin" race car, developed by Porsche himself, gave birth to Piech's interest in cars. After his teachers in Salzburg told his mother he was "too stupid" to attend school there, Piech, who was open about his dyslexia, was sent to a boarding school in Switzerland. He subsequently moved on to Porsche, where he fixed issues with the 904 race car and did major work on the 911. But his greatest project was the Le Mans-winning 917 race car, developed at breathtaking financial cost. It annihilated the competition, but the family had had enough: Amid growing tension among the four cousins working at Porsche and Piech's uncle Ferry, the family decided to pull every family member, except for Ferry, out of their management positions. Piech started his own consultancy business, where he designed the famous five-cylinder diesel for Mercedes-Benz, but quickly moved on to Audi, first as an engineer and then as CEO, where he set out to transform the dull brand into a technology leader. Piech killed the Wankel engine and hammered out a number of ambitious and sophisticated technologies. Among them: The five-cylinder gasoline engine; Quattro all-wheel drive and Audi's fantastic rally successes; and turbocharging, developed with Fritz Indra, whom Piech recruited from Alpina. The Audi 100/200/5000 became the world's fastest production sedan, thanks to their superior aerodynamics. Piech also launched zinc-coated bodies for longevity — and gave diesel technology a decisive boost with the advent of the fast and ultra-efficient TDI engines. Less known: Piech also decided to put larger gas tanks into cars. Customers loved it. Piech's first-generation Audi V8 was met with derision by competitors; it was too obviously based on the 200/5000.