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Le Mans-winning Porsche 956 up for auction at Pebble Beach

Collectors looking to get their hands on a piece of racing history will want to be in Monterey this August. That's where Gooding & Company will be auctioning off the genuine Le Mans winner you see here. One of the finest examples of the Group C era, this 1982 Porsche 956 won the 24 Hours of Le Mans in 1983 – the eighth time the German marque won the legendary French endurance race, en route to the record seventeenth win it racked up at La Sarthe this year. This 956 was the third of only ten examples made, complete with Rothmans livery and unimpeachable history. It debuted at Le Mans in 1982, where it placed second behind another Rothmans-liveried 956, and went on to win the next four races it entered. The following year, the two Porsches switched places in the winner's circle at Le Mans, securing this car's place in the annals of racing history. Now set to cross the auction block at the Pebble Beach Concours d'Elegance, Gooding projects this most historically significant Porsche to fetch between $7,000,000 and $9,000,000 once the gavel drops. According to the Sports Car Market database, that would make this the most valuable Porsche ever sold at auction, eclipsing the 1972 Porsche 917/10 Can-Am racer that Mecum sold for $5.83 million in Monterey three years ago. It would also far exceed the ˆ2.35 million ($3.15m) paid at RM's auction in Paris last year for another Rothmans-liveried 956 that completed the 1-2-3 finish at Le Mans in '82. That is, assuming 956 #003 sells this time: the last time it crossed the auction block, it failed to sell after a high bid of $2 million. Le Mans-Winning Rothmans Porsche 956 Roars its Way to Gooding & Company's Pebble Beach Auctions SANTA MONICA, Calif. (June 19, 2015) – Gooding & Company, the official auction house of the Pebble Beach Concours d'Elegance®, is thrilled to announce the addition of one of the most important and desirable competition cars of all time to its Pebble Beach Auctions. The 1982 Porsche 956, chassis 003, was the outright winner of the 1983 24 Hours of Le Mans and the most successful example of this revolutionary and dominating series of Group C cars. The sale of this factory Porsche racing machine presents an incredible opportunity to own a significant piece of motorsport history and it is sure to be a highlight of Gooding & Company's internationally renowned auction, taking place on August 15 and 16, 2015 in Pebble Beach, California.

Porsche offering short-term loans to Macan waitlisters

Walk into a Porsche dealer today, place an order for a Macan and you'll be looking at a waiting period of six months or more before you can expect delivery. That may be common enough for high-end European automakers, but the Macan is meant to lure new buyers to the brand, and the waitlist could be enough to deter them from sticking around.
The solution? Offer to lease them a Boxster or Cayman until their new Macan arrives. Shorter in term that the usual new-car lease, these six-month terms are designed to keep buyers from turning their backs, all the while experiencing the kind of vehicle Porsche does best.
Of course it doesn't hurt that the dealer then gets a used sports car to sell again once the short-term lease is up. And we wouldn't be surprised to see some buyers asking to hold on to their mid-engined sports car for a little longer, either.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.