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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Overnight action from the 24 Hours of Le Mans

We won't go into a recap here, but there are still leading positions being fought for in all classes - it's so close that leads are changing when a car goes into the pits. We'll let the recap wait until the end of the race, so for now enjoy some shots from last night's action at the 24 Hours of Le Mans.

Porsche calling in two Cayennes

We regularly see recalls addressing all manner of problems (or potential problems) affecting any number of vehicles: hundreds, thousands, even millions. Some are too small to bother reporting, but once in a while one comes along that's so ridiculously small that we couldn't pass it over. Like this latest one from Porsche. "Due to a manufacturing error," says the National Highway Traffic Safety Administration in the notice below, "the suspension alignment on the front and rear axles may not have been performed correctly and the screw connections of the camber, toe and caster may not have been tightened with the specified torque." The recall affects the 2015 Cayenne... but just how many of them, you ask? Two. Not two hundred, not two thousand, but two: one Cayenne Diesel and one Cayenne S, manufactured between November 26 and... November 27, 2014. That very well might make this the most methodically German recall in the history of recalls. If you happen to be the owner of one of those two vehicles, expect to hear from Porsche with instructions to bring your Cayenne in to have the suspension re-aligned and the screws tightened. RECALL Subject : Front and Rear Alignment may be Incorrect Report Receipt Date: DEC 29, 2014 NHTSA Campaign Number: 14V824000 Component(s): SUSPENSION Potential Number of Units Affected: 2 Manufacturer: Porsche Cars North America, Inc. SUMMARY: Porsche Cars North America, Inc. (Porsche) is recalling certain model year 2015 Cayenne Diesel and Cayenne S vehicles manufactured November 26, 2014, to November 27, 2014. Due to a manufacturing error, the suspension alignment on the front and rear axles may not have been performed correctly and the screw connections of the camber, toe and caster may not have been tightened with the specified torque. CONSEQUENCE: If the suspension alignment was incorrectly performed, vehicle handling could be reduced, increasing the risk of a crash. REMEDY: Porsche will notify owners, and dealers will perform a front and rear suspension alignment, and check the screw connections for the proper torque, retightening as necessary, free of charge. The manufacturer has not yet provided a notification date. Owners may contact Porsche customer service at 1-800-767-7243. Porsche's number for this recall is AF04. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.