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Porsche 919 Hybrid revives Porsche's factory Le Mans efforts

After months of teasing with camouflaged testers, Porsche has finally unveiled its prototype entry for the 2014 World Endurance Championship, the 919 Hybrid. Porsche, you may recall, hasn't had campaigned a factory team at Le Mans in years, so the 919 is nothing less than their recommitment to endurance racing.
Combining a 2.0-liter V4 (yes, a V4) that revs to 9,000 rpm, the 919 produces around 500 horsepower with a pair of energy recovery systems. The first system recovers the heat energy from exhaust gasses as they pass through an electrical generator, while the second system is a bit more familiar. Using a setup similar to what is found on the production 918 Spyder, a generator on the front axle recovers kinetic energy from the brakes, which is subsequently stored in a battery system. That power can then be sent to the front wheels at the driver's command, effectively turning the 919 into an all-wheel-drive racecar.
Despite these various forms of motivation, Porsche doesn't claim to be seeking outright power supremacy, with Chairman Matthias Müller saying, "In 2014, it will not be the fastest car that wins the World Endurance Championship series and the 24 hours of Le Mans, rather it will be the car that goes the furthest with a defined amount of energy. And it is precisely this challenge that carmakers must overcome. The 919 Hybrid is our fastest mobile research laboratory and the most complex race car that Porsche has ever built."

2015 Porsche Cayenne S E-Hybrid

Think of the electric motor in the facelifted 2015 Porsche Cayenne S E-Hybrid as the cream filling in an Oreo cookie. Under the hood of this plug-in hybrid crossover is a 333-horsepower, supercharged 3.0-liter V6 with a 95-hp synchronous electric motor sandwiched between it and an eight-speed Tiptronic automatic transmission. The clutched powertrain allows pure combustion, pure electric or a combination of both to drive all four wheels through Porsche's permanent all-wheel-drive system.
Differentiating itself from the Panamera S E-Hybrid sedan, which shares the same basic powertrain and stores energy in a 9.4-kWh battery, the Cayenne crossover is fit with a more robust 10.8-kWh lithium-ion battery that delivers an estimated pure-electric driving range of up to 22 miles at speeds of up to 78 miles per hour.
To be one of the very first US media members to sample Porsche's latest fuel-efficient crossover, the automaker flew us to Frankfurt, Germany, to test the five-passenger Cayenne S E-Hybrid on its home turf.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.