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1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

Porsche releases special edition 911 GTS Club Coupe

Porsche is never afraid to add one more variant of the 911 to the lineup, but its latest inclusion to the range is being kept extra limited, to keep things super special. The automaker is building just 60 examples of the 911 GTS Club Coupe, and only members of the Porsche Club of America can order them. The organization fittingly celebrates its 60th anniversary this year. Prices for 59 of the cars start at $136,060, plus $995 destination, with deliveries in June, and club members can win the last car (the showcar) as a prize. Mechanically, these vehicles take the 430-horsepower engine, wider body and rest of the updates from the regular 911 GTS, but all of these come in a unique color called Club Blau. The cobalt shade gets set off with black frames around the bi-xenon headlights, tinted taillights and black chrome exhaust outlets. The limited coupes also get a vintage-inspired ducktail rear spoiler and 20-inch Sport Classic wheels in a mix of semi-gloss black and polished metal that evoke the look of the classic Fuchs wheels on older 911s. For added contrast inside, the seat stitching, seat belts and tachometer are offset in red. Plus, the trim for the dashboard, doors and center console features carbon fiber. Capping things off, a plaque reading "GTS Club Coupe 60 Years Porsche Club of America" is near the glovebox. Being a Porsche, there are still options on these special models. The Extended Club Coupe Package goes so far as to include the key painted in Club Blau and adds leather-edged floormats. A custom car cover is also available. Check out the gallery to pick out all of the stylish tweaks for these celebratory 911s. GTS CLUB COUPE REVEALED IN THE NEW PCNA HEADQUARTERS AT ONE PORSCHE DRIVE Porsche celebrates 60th anniversary of Porsche Club of America with limited-edition 911 model Atlanta. Celebrating six decades of the largest Porsche club organization in the world, Porsche Cars North America is commemorating this milestone with a 60 unit limited-production run of the Club Coupe based on the 911 Carrera GTS. Known as the GTS Club Coupe, the 430 hp sports car is painted in a color unique to this model appropriately named "Club Blau," which was created exclusively for this anniversary edition by the Porsche Club of America.

Studiotorino shows new Cayman-based Moncenisio sports car

While the recent bankruptcy of Bertone shows that it has become very difficult to be a coachbuilder today, it seems there is still a business case in creating unique bodies for premium vehicles. Case in point, Studiotorino a small, Italian coachbuilder that has been creating limited-edition cars since 2005. Its latest creation is the Moncenisio, which debuted as a prototype at the National Automobile Museum of Turin on March 21. It's named after the 1902 Susa-Moncenisio race in Italy, the first automotive hillclimb in the world.
The Moncenisio begins life as Porsche Cayman S, and each car will be built to order with a planned production run of 19 examples. The chassis, mechanicals and engine are all left untouched. The only thing that Studiotorino alters are the body panels and interior appointments. Prices start at at a heady 145,000 euros ($200,420 US), plus the cost of the donor vehicle.
Architect Daniele Gaglione penned the shape of the Moncenisio, taking inspiration from the 1963 Porsche 904. The sports coupes receive carbon fiber pieces that replace the front bumper, side panels and rear bumper. Studiotorino also covers the rear side windows with welded metal panels. The design is still clearly a Cayman, especially from the front, but the extended roof and support pillars create a new look from behind, which features a new exhaust treatment and rear spoiler. The interior receives leather upholstery on the engine compartment cover, the partition between the engine and seats, ceiling and A-pillars. Scroll down to view a walkaround of the Moncenisio and read the full press release about it.