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Ferrari IPO may turn out to be good news for enthusiasts

Sergio Marchionne's strategy to spin off Ferrari from FCA and make the Italian automaker a publicly traded company has been met with ire from a vocal contingent of enthusiasts ever since rumors about the plan began to surface a few years ago. Some of these particularly pessimistic automotive pundits have voiced fears that with stockholders in the mix, it would not only spell the demise of the exclusive Italian supercar maker as we know it, but would in fact "ruin" the company. Call me dense, but I fail to see what the issue is. That isn't to say that I don't understand what's causing the fear. When profitability becomes a higher priority for a brand that's historically relied on exclusivity to keep its products in the highest echelons of desirability, there's a high potential for internal philosophical conflict. And then there are concerns about the sorts of products that Ferrari might develop that aren't the high-performance sports cars that the brand is known for. But individuals with those apprehensions seem to forget that Ferrari has already lent its name to a multitude of things that are not LaFerraris, 488 GTBs, or F12 Berlinettas, including clothing, headphones, and even laptops. But let's assume for a moment that the core anxiety is about future vehicles – including the unspeakable notion that Ferrari might develop an SUV. Why wouldn't Ferrari build an SUV, especially after seeing how incredibly successful that endeavor has been for Porsche? I think it's likely that Ferrari will put engineers to task creating some sort of crossover or high-rolling cruiser with room for the whole family at some point in the near future. And why wouldn't it, after seeing how incredibly successful that endeavor has been for Porsche? After all, the Cayenne accounted for more US sales in 2013 than the Boxster, Cayman, 911, and 918 combined, and it only gave up about a thousand units of sales last year to make room for the Macan crossover, the latter of which Porsche sold nearly as many of as it did Boxsters and Caymans. People want these vehicles, and they're willing to pay quite a bit of money for them. If we use Porsche's recent trajectory as a foreshadowing metric for what's in store for Ferrari, the future actually looks pretty good. After all, those SUV sales keep plenty of cash in Porsche's coffers for the low-volume projects that we enthusiasts love, like the 918 Spyder and the 911 GT3 RS.

Porsche opens new HQ, experience center in Atlanta

Next time you're flying into the Hartsfield-Jackson Atlanta International Airport, keep an eye out for some great architecture with sports car racing around it. Porsche just spent $100 million, its largest investment ever outside of Germany, to open a new Experience Center and headquarters on the Northeast corner of the airport. The 27-acre site is designed for both work and play, and it's a Porsche fan's dream. The high point for drivers is the 1.6-mile Driver Development Track. The course includes six distinct sections, like an off-road course to get muddy and the only Kick Plate in North America to practice hanging the car's tail out. When not speeding around, visitors can check out the brand's classic cars on display and some art inspired by those machines. There's also a conference center and a place for fine dining called Restaurant 356. Porsche expects 30,000 people a year to check out the new site. Porsche Cars North America has been headquartered in Atlanta since 1998. However, the new construction puts many of its divisions under one roof, including the people working in financial services and consulting. Editor-in-Chief Mike Austin is visiting One Porsche Drive right now, and reports that the company is also building an experience center in Los Angeles and a flagship dealer in New York. Porsche is also working on experience centers in Le Mans and Shanghai, with plans to expand into Moscow and Istanbul, as well. Get a good look at the whole site in the gallery above. Related Video: Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta News Release May 7, 2015 No. 55/15 Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment ever outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space.

Porsche releases special edition 911 GTS Club Coupe

Porsche is never afraid to add one more variant of the 911 to the lineup, but its latest inclusion to the range is being kept extra limited, to keep things super special. The automaker is building just 60 examples of the 911 GTS Club Coupe, and only members of the Porsche Club of America can order them. The organization fittingly celebrates its 60th anniversary this year. Prices for 59 of the cars start at $136,060, plus $995 destination, with deliveries in June, and club members can win the last car (the showcar) as a prize. Mechanically, these vehicles take the 430-horsepower engine, wider body and rest of the updates from the regular 911 GTS, but all of these come in a unique color called Club Blau. The cobalt shade gets set off with black frames around the bi-xenon headlights, tinted taillights and black chrome exhaust outlets. The limited coupes also get a vintage-inspired ducktail rear spoiler and 20-inch Sport Classic wheels in a mix of semi-gloss black and polished metal that evoke the look of the classic Fuchs wheels on older 911s. For added contrast inside, the seat stitching, seat belts and tachometer are offset in red. Plus, the trim for the dashboard, doors and center console features carbon fiber. Capping things off, a plaque reading "GTS Club Coupe 60 Years Porsche Club of America" is near the glovebox. Being a Porsche, there are still options on these special models. The Extended Club Coupe Package goes so far as to include the key painted in Club Blau and adds leather-edged floormats. A custom car cover is also available. Check out the gallery to pick out all of the stylish tweaks for these celebratory 911s. GTS CLUB COUPE REVEALED IN THE NEW PCNA HEADQUARTERS AT ONE PORSCHE DRIVE Porsche celebrates 60th anniversary of Porsche Club of America with limited-edition 911 model Atlanta. Celebrating six decades of the largest Porsche club organization in the world, Porsche Cars North America is commemorating this milestone with a 60 unit limited-production run of the Club Coupe based on the 911 Carrera GTS. Known as the GTS Club Coupe, the 430 hp sports car is painted in a color unique to this model appropriately named "Club Blau," which was created exclusively for this anniversary edition by the Porsche Club of America.