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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

700 horsepower Porsche GT2 RS is the wildest 911 ever

The Porsche 911 comes in a variety of flavors, each filling a certain taste for a certain customer. Sitting atop the range is the new 911 GT2 RS. In previous generations, the GT2 had a bit of a reputation as a widowmaker, a 911 with massive power that could snap and bite with the slightest agitation. Porsche says the new model has been civilized, but with 700 horsepower going to the rear wheels, we're sure it's going to be as mad as ever. Power comes from a highly massaged version of the 3.8-liter flat-six from the 911 Turbo S. The rear-mounted engine makes an outrageous 700 horsepower and 553 lb-ft of torque. Like we previously reported, the new car will use water injection to help keep things cool. The only transmission is Porsche's PDK. While enthusiasts may lament the loss of the manual, the RS models have always been about performance above all else. Simply put, the PDK is the better performance option. All that power translates to a 0-60 mph time of 2.7 seconds and a top speed of 211 mph. The engine makes 80 more horsepower than the previous model. That makes it the most powerful road-going 911 ever built. In fact, the 887 horsepower 918 Spyder is the only road-going Porsche that makes more power. The fact that Porsche trusts all of that power to go to the rear is both thrilling and terrifying at the same time. In order to manage traction, the GT2 RS gets a number of upgrades. Rear-wheel steering has become commonplace in the 911 lineup, so it's no surprise to see it here. Sticky tires with 265/35 ZR 20 section rubber at the front and 325/30 ZR 21 section rubber at the rear keep things planted. That comically large rear wing adds downforce, adding to stability. The car gets standard carbon ceramic brakes. While some people prefer traditional rotors for the street, like the PDK, this is all about performance. A number of intakes and outlets complement the rear wing and maximize aerodynamic efficiency. It's a bit of a surprise that with all the focus on downforce, the GT2 RS still manages to top out at 211 mph. The hood, front wings, wheel housing vents, door mirrors, side air intakes, parts of the rear end, and a number of interior components are all made from carbon fiber. The roof has been made of magnesium. If you want to drop any pretense of civility and comfort in the pursuit of speed, Porsche is offering a Weissach package that shaves off another 40 pounds from the already impressive wet weight of 3,241.

Mercedes may be working on a new electric car dubbed 'Ecoluxe'

Automobile has a lengthy piece this month on how the four German mass-market luxury manufacturers each plan to go after Tesla with their own electric vehicles. It was written by Georg Kacher, the magazine's European bureau chief, and the English version came a month after he wrote the German-language original for Autobild. Tesla isn't exactly a threat to the Germans, but, according to the report, the Model S is planting the right kinds of seeds in niches that are important to the luxury players. The thinking is that - in addition to needed electric vehicles anyway for stricter US regulations - it's better to start designing the machinery now. The article posited Porsche's attack would rest on the coming Panamera platform, but a big hurdle would be battery placement. Unable to find one large space for a lithium-ion pack, engineers would instead put batteries everywhere they could, for a supposed tally of some "108 battery pouches" throughout the body. A few days after the Automobile piece, however, Porsche publicly said it had no intention of challenging the Model S, because the enthusiastic driving the brand is known for doesn't jive with useful range. In Kacher's retelling, Mercedes' plans are even more ambitious, supposedly taking aim at the Model S and the coming Model X. It would do this with an investment in excess of $2 billion in a program called "Ecoluxe" – Mercedes has no brand division akin to BMW's i and Audi's e-tron. The new brand would create a four-strong family of bespoke electric vehicles: a smaller platform with a wheelbase around 106 inches and a larger one with a wheelbase around 118 inches. In addition, the range would have "provisions for rear-wheel drive, all-wheel drive, and rear-wheel steering." The numbers are impressive: seating for seven in the larger vehicles, both longer than 16 feet, front and rear storage areas, ratings of up to 610 horsepower and production capacity of 80,000 units per year. When would we see such creatures? Perhaps as soon as 2019. We do know that if Tesla can knock the Model X over the outfield fence, automakers are going to have to do something. We don't know what the chances are that Ecoluxe is Mercedes' first move - but such a plan could help explain the weird Mercedes concept spied in October.