1999 Porsche Boxster Convertible In Red on 2040-cars

Auto blog

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche to develop new line of engines for next Panamera

When the second generation of the four-door Porsche Panamera launches, it will likely be riding a new platform, complete with an all-new family of V6 and V8 engines, according to a report coming out of the UK.
Autocar reports that the so-called MSB platform will likely underpin the Panamera, and it could be shared with Bentley, provided the Volkswagen-owned, British-built brand commits to the architecture. As for the engines, it's reported that they'll have a sportier character than the V6s and V8s being built for Volkswagen and Audi's vehicles.
"Porsche will have its own new V8 that will be common to the new MSB platform," Porsche's chief engineer, Wolfgang Hatz, said. "It's a family for the next 10 years of cars." Whether the V8 and V6 will be used outside of the Panamera line, though, remains unclear. There's also no mention of what place turbocharging would have with the new engines.

Porsche 911 already testing next refresh

The latest Porsche 911 may still be a newer car, but that hasn't stopped the German company from starting development of a facelifted version of the rear-engined sports car, testing in what looks like southern Europe.
Due to hit the market in 2015, our spies think what we're seeing here is the new GTS variant, which, following the evolution of the last-generation 911, will make its debut on the facelifted car. Featuring the wider rear haunches of the all-wheel-drive Carrera 4, the GTS should enjoy a slight power boost, to 408 ponies.
Aesthetically, there are some additional vents in the rear bodywork, along with a revised front bumper and tweaked day-time running lights. The taillights get some attention as well, and will likely grow over the current car's skinny rear lamps.