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Porsche 911 GT3 wows the crowds in Geneva

Porsche has a long and storied history of taking its range-topping 911 sportscar racing, with an enviable record of achievements in tow. The latest machine with which the automaker will take to the track can be seen above: the fifth-generation 2014 911 GT3.
With 475 horsepower strumming through the 3.8-liter six-cylinder boxer engine, this is the pinnacle of naturally aspirated performance from Porsche. It can go from 0 to 60 in just 3.3 seconds, hit a top speed of 195 miles per hour and has lapped the Nürburgring Nordschleife in less than seven and a half minutes.
A dual-clutch PDK transmission (no standard manual gearbox will be offered) with shorter gearing than lesser 911 models sends power to the rear wheels. Providing forward motion isn't the only thing those rear wheels will be doing - Porsche says the 2014 911 GT3 is fitted with the manufacturer's first active rear-wheel steering.

Porsche's high-tech 'mirror' turns every car into a Macan

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover. It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.

Porsche ready to pick itself up after Le Mans failure

It's safe to say that things for Porsche didn't go quite as well at Le Mans this year as it might have hoped. After a sixteen-year gap, the winningest manufacturer in endurance racing history returned to the Circuit de la Sarthe this year hoping maybe not for outright victory in its first time back, but definitely a strong finish on which it could build on for next year. All the while it undoubtedly hoped its 911s would hold their own in the GT classes.
Unfortunately for Porsche, neither happened. After racing around the clock, and despite actually leading the festivities for some time, the best its 919 Hybrid could manage was an eleventh-place finish, lagging lamentably behind not only the other LMP1s (like the race-winning Audi) but also a handful of LMP2s. Meanwhile the LMGTE Pro and LMGTE Am titles went to the factory-backed teams of its arch-rivals Ferrari and Aston Martin, respectively.
Not a stellar result, in other words, but Porsche is taking it all in stride - accepting that it has a ways to go while congratulating its vanquishing rivals in the video below. It's good sportsmanship if we've ever seen it. Next year's race starts now.