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Porsche planning new 911 Speedster as 550 tribute

Some look at the emergence of a new Porsche 911 and see a car. But to Porsche engineers, it might as well be a reset button. Because every time a new 911 comes out, it sets off a tidal wave of new variants to follow, including convertibles, turbos, targas, GT3s... the works.
The next down the pipeline, though, could be one of the most desirable. That, according to German publication Auto Bild, will be a new 911 Speedster. When it arrives early in 2015, the special roadster will reportedly be limited to just 550 examples in tribute to the original 550 Spyder.
It'll reportedly have hidden door handles, a chopped-down windshield and a fabric top to be used only in case of emergency, manually disappearing below a carbon-fiber cowling. All of which makes it sounds as much like a bigger version of the Boxster Spyder as a successor to the last 911 Speedster (pictured above), and that's no bad thing at all.

Porsche responds to PETA after tiger cub displays at Macan dealership events

Porsche has found itself in the good graces of People for the Ethical Treatment of Animals, which is pretty odd considering it's the only brand we know of that offers leather-lined vents. The activist group is praising the sports car manufacturer's handling of reports that some of its dealerships were set to feature tigers or tiger cubs at the local launch events for the Macan. Apparently, "macan" is the Malay word for tiger, which explains the connection between a highly touted crossover and a jungle cat.
A Tampa, FL dealership already displayed some three-week-old cubs, with PETA saying tigers for display should be at least eight to 12 weeks old. Even then, the group argues that the animals can suffer due to stress, malnourishment, neglect and a lack of veterinary care. The group brings up legal concerns, as well, arguing that if one of the cubs bit a customer, the dealership could be held liable (we're no big cat experts, but it seems unlikely a three-week-old cub could do that much damage).
Porsche's PR department quickly reacted to PETA's claims, with Vice President of Marketing Andre Oosthuizen, telling the group that Porsche is concerned about the "welfare of any animal, large or small, wild or domesticated." Oosthuizen's statements were reported in an official PETA blog.

Porsche's high-tech 'mirror' turns every car into a Macan

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover. It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.