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Porsche designer to head Lamborghini style department

The winds of change are blowing through the front office in Sant'Agata Bolognese. Not only does Lamborghini have a new chief executive, but not it named a new chief designer as well. And he comes from Porsche. Mitja Borkert is his name, and he's been working in the Porsche design department since 1999. He headed up its advanced design office until 2014 when he was named head of exterior design for the company. The Macan, Cayenne, and the new 987 Boxster were all heavily influenced by his work, as were concepts like the Panamera Sport Turismo and Mission E. As the new director of the Centro Stile at Lamborghini, Borkert takes over from Felippo Perini, who's heading over to run Italdesign – a job that used to belong to Wolfgang Egger. The once-independent design firm was taken over by the Volkswagen Group in 2010, and recently saw its famous founder Giorgetto Giugiaro leave to start another office afresh. The shift in the design office follows hot on the heels of the announcement that longtime CEO Stephan Winkelmann is leaving for Audi's Quattro GmbH, and that former Scuderia Ferrari team principal Stefano Domenicali is moving in to take his place on the outskirts of Bologna. Considering how different their design approaches are, it will be interesting to see how a longtime Porsche designer applies his skills to Lamborghinis. Will future Raging Bulls go softer and more rounded, or will Borkert have to pull some new tricks out from his sleeve? We'll be watching to find out. Related Video: Mitja Borkert is the new Director of Centro Stile Lamborghini Sant'Agata Bolognese, 1 March 2016 – Automobili Lamborghini has appointed Mitja Borkert as the new Director of its Centro Stile (design center), starting from 4 April 2016. In his new role Mr. Borkert is responsible for the design of future Lamborghini models and the coordination of the design team, reporting to Maurizio Reggiani, Board Member for Research and Development. He succeeds Filippo Perini, who was appointed Design Director of Italdesign. Borkert is German, aged 42, and attended the Design University of Pforzheim where he graduated in Transportation Design. In 1999, he began work at Style Porsche, in Weissach, holding various positions, including General Manager Advanced Design until 2014, when he was appointed Director of Exterior Design. He contributed to the development of several Porsche models (Panamera Sport Turismo, Porsche Boxster 987 facelift, Cayenne, Macan, Mission e).

Meet Buster, this 1968 Porsche racecar transporter from Mercedes

If you're thinking about Porsche and Mercedes-Benz when it comes to motorsports, your first thought is probably on the two German brands battling on the track. However, for decades, whenever Porsche's factory team went to compete, a custom Mercedes was right along with them hauling the racecars. These days the truck lives in the Brumos Collection in Jacksonville, FL, and goes by the nickname Buster. However, its story goes back to 1968 when Porsche ordered two commercial vehicles from Mercedes and then handed them over to a Stuttgart-based outfitter for customization. The results were these racing transporters that hauled models like the 917 and 956 until the '80s. The other survived, too, with a place in Porsche's collection. Well-known racers in their own right, Brumos scooped up the transporter in 2003 and have kept driving it to vintage racing events. The interior now boasts the signatures of many of the great drivers from the era of this historic truck. Watch the video for the whole story on the Mercedes with a whole lot of Porsche inside.

Porsche teams with Delta airlines to woo VIP passengers

The next time you're waiting for a flight at Hartsfield-Jackson Atlanta International Airport, see if you can spot a Porsche Cayenne or Panamera zipping between aircraft on the busy tarmac. The high-performance German vehicles aren't there practicing for an upcoming autocross; they are tasked with whisking some of the airline's most important customers between flights so they can keep their busy schedules intact.
Launched nearly two years ago, the program has proven popular with the automaker, airline and passengers as all benefit from the unique arrangement. Atlanta-based Porsche is able to showcase its cars to Delta's frequent-flying Medallion members, the airline is recognized for providing unusual perks to its high-value customers and those fortunate enough to be surprised with a quick lift are able to make connections without a stressful run through the terminal. Based on its success, the airline is rolling our similar programs in New York, Los Angeles and Minneapolis this month.
And don't think Porsche is the only automaker working with an airline to entice its frequent flyers. Mercedes-Benz ran a program over the summer that offered purchasing and leasing incentives to MileagePlus Premier members of United Airlines, and the two are currently shuttling top fliers around Houston's George Bush Intercontinental Airport in the automaker's S-Class and GL-Class models.