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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Recharge Wrap-up: Tesla Model X towing drag race, Porsche 918 salvage auction

Watch an Alfa Romeo 4C drag race against a Tesla Model X towing an Alfa Romeo 4C. The ridiculous (or, perhaps more appropriately, ludicrous) race appeared in MotorTrend's Instagram, which was then shared on Facebook by Tesla Motors Autopilot Program Director Sterling Anderson, along with the comment, "Fun fact: many high-performance cars cross the quarter mile line faster when towed by a Model X than they do on their own four wheels." While we can't quite see the actual results of the drag race in the video, it appears to be a close one. Check it out in the video above, and read more from Electrek. A Porsche 918 Spyder has gone up for auction. Unfortunately, it's a salvage auction, and said performance plug-in hybrid is totally mangled. The gut-wrenching photos reveal an even sadder detail, as the car's odometer shows it only logged 92 miles before being involved in what appears to have been a terrible wreck (though the listing describes the miles as "not actual"). The current bid on the Copart auction site is up to $106,000, and the listing shows a $600,000 repair estimate. The very expensive hunk of metal and carbon fiber is located in Long Island. Check out the listing for yourself, or read more at MotorAuthority. GKN Driveline says that German drivers are more interested in plug-in hybrids (especially with all-wheel drive) than conventional hybrid cars. In a poll of more than 1,000 drivers commissioned by GKN, 75 percent preferred PHEVs to standard hybrids, while 61.2 percent said that 50 kilometers (31 miles) of electric range is enough for their daily driving duties. About 81 percent are "wary of hybrids," most believing them to be a poor value. 52 percent said their ideal car would combine a plug and all-wheel drive. "We believe that plug-in hybrids with all-wheel drive make sense," says GKN Automotive President of Engineering Peter Moelgg, "and the public's positive response to vehicle programmes that offer this combination – like the Volvo XC90 T8 Twin Engine, BMW i8, and Porsche 918 Spyder – can only continue to grow." Read more in the press release below. NEW RESEARCH REVEALS GERMAN DRIVERS PREFER PLUG-IN HYBRIDS Lohmar, Germany, 22 March 2016: Drivers now consider plug-in hybrid vehicles to be more attractive and practical than conventional hybrids, a survey commissioned by GKN Driveline has revealed.

Porsche revisits its remarkable SC East African Safari rally car

Porsche and motorsports just seem to go hand-in-hand. The brand has defined itself by its ability to compete on the track with the concept that racing bred better road cars. While we are used to seeing 911s speeding along circuits around the world, the rear-engine icon's success in rallying is somewhat less well known. The Porsche Museum aims to fix that by highlighting a 911 SC that competed in the 1978 East African Safari Rally.
The 911 rally car definitely projects a '70s vibe. You wouldn't see too many racecars with a pink brush bar sliding through the stages these days, but it looks amazing. Its bank of spotlights and two, giant, hood-mounted horns definitely give away the car's purpose. Best of all, that fantastic Martini livery defines the looks of Porsche racers from this era.
The 911 SC performed well in the East African Safari Rally, but some suspension damage meant that this particular one never raced again. It's been a part of the Porsche Museum ever since. Scroll down to learn a little more about one part of the brand's off-road legacy.