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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2013 Porsche 911 RSR makes official debut

Porsche is ready to go racing in 2013, showing off a new 911 RSR today that is scheduled to compete in several endurance events this year. Based on the current 991 911, the new RSR will compete in the 2013 season of the World Endurance Championship and the 24 Hours of Le Mans. It will not, however, make an appearance in a North American racing series this year.
The 2013 version of the racecar has increased in wheelbase by some four inches, features a new wishbone front suspension in place of the last-generation's McPherson strut setup and boasts a new, lightweight six-speed racing gearbox. The engine, meanwhile, is an "optimized" version of last year's car, a 460-horsepower 4.0-liter boxer six-cylinder. Extensive use of carbon fiber and polycarbonate windows help the RSR shed weight, and Porsche has also balanced the weight more evenly with a lower center of gravity.
Porsche has thoughtfully dedicated some space to celebrate the 911's 50th Anniversary, with the number 50 clearly visible in the top-down view of the RSR, as well as along the doors. Scroll down to read the full Porsche press release, below.

Jack Olsen built a Porsche 911 to drive every day and conquer Willow Springs

Almost two years ago we wrote about the 12-Gauge Garage Jack Olsen built to house his multifarious Porsche 911 - its 1972 bodywork hides four decades of Porsche parts, like the transaxle from a 1977 911 and the engine from 1995 911, for example. It weighs 2,400 pounds and has 272 horsepower, and Olsen uses it daily driving and for track days, the latter excursions featuring homemade, bolt-on aero parts. German magazine Auto Bild stopped by Olsen's house to look in on the Porsche called "Black Beauty II," and we get a few more details about the mods he's made, like swapping out for fiberglass body panels and welding Fuchs wheel centers to wider Corvette barrels so he could run different tires. Most importantly, though, Olsen divulges his passion for lowering his lap time at Willow Springs. Randy Pobst set the lap record for a production car around the 2.5-mile Big Willow track in a Porsche 918 Spyder at 1:23.54 during a Motor Trend test (the outright record, according to Willow Springs, is held by Michael Andretti at 1:06.050 in a CART car). Further down the list, Steve Millen drove a 415-hp 911 GT3 RS around the same track in 1:33.14 - a car 600 pounds heavier than Olsen's. Over the past 14 years of tinkering with his car, Olsen says his data shows his lap time is now down to 1:26.88, achieved on the day of filming the Auto Bild video. That time would put him in between the 1:26 flat posted by Dominik Farnbacher in a 608-hp Dodge Viper SRT-10 ACR and the 1:28.93 put up by Pobst in a 400-hp, 991-series 911. You can hear Olsen tell it in his own words in the video.