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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Crash sends race car driver sliding into first place

A Belgian race car driver won an unexpected victory at the 2016 FIA GT World Cup race last weekend when he slid to victory on the roof of his car. According to Motorsport.com, this year's FIA GT World Cup race at the Macau Guia race track in Macau was more accident prone than usual. The race had already been delayed by one crash earlier in the day when Belgian driver Laurens Vanthoor went into Mandarin Bend too hot chasing Porsche driver Earl Bamber, to whom Vanthoor had just lost his lead. Vanthoor's Audi clipped a wall at about 155 miles per hour causing his car to flipped on to its roof and continued down the straightaway at speed. Thankfully, despite the speed and violence of the crash, Vanthoor escaped mostly unscathed. Officials immediately red-flagged the race and, because of delays caused by the earlier crash, the race was called. Since the race was canceled, officials performed a countback on the previous lap's results and declared Vanthoor the winner despite the fact that he finished upside down. In the aftermath, a shaken Vanthoor questioned whether or not he deserved to win. "I don't really know if I deserved it in a way, as I crashed and made a mistake and I am still a winner – which is very awkward," Vanthoor told Motorsport. "But I don't really know what to say. It would have been a better show for everybody without the crash and a better victory, but I don't know what to think about it." Related Video: News Source: Motorsport.com Auto News Weird Car News Audi Porsche fia macau red flag

Next-gen Porsche 911 may include plug-in hybrid version

According to Auto Express, there's a plug-in hybrid Porsche 911 on the way, and it could arrive as soon as the introduction of the next-generation car. At the Detroit Auto Show, the UK outlet spoke to 911 product line director Dr. Erhard Mossle, who said the Stuttgart automaker was "working on different solutions" for the next iteration of its most iconic car, and, "of course, we are discussing plug-in solutions for the 911, but there are a lot of things to solve with packaging in the car and other things to solve. It will maybe be in the next generation, yes." "When we see the 911," he said, "we see the plug-in hybrid as a performance car." Since we just saw the introduction of the turbocharged powerplant in the 911 Carrera last summer, we can expect a wait of at least four years for the next powertrain evolution. Mossle said that any 911 PHEV would remain a sporty proposition and likely retain the flat-six engine, which would give more prestige than the four-cylinder 718 (Cayman and Boxster) yet still be able to satisfy emissions regulations. Mossle is echoing the comments made by Oliver Blume, chairman of the executive board at Porsche, at the Detroit show when Blume said the production version of the Mission E concept would be a sports car that happens to be electric. As far back as 2009, in fact, Porsche has been openly discussing an electric 911, the caveat even then being that it has to perform like a Porsche while providing decent range. In the middle of 2014 it was reported that the carmaker might make a 700-horsepower 911 Turbo S hybrid, by the end of 2014 it was reported that the automaker wouldn't make a 911 hybrid. A year after that first report, a 911 hybrid was back on, using the E-Hybrid system supposedly dismissed six months before, and then last November we got spy shots of a 911 with a supposed PHEV port. But with its Mission E work, and being designated to lead the Volkswagen Group's R&D into performance hybrids, a battery-boosted 911 might finally make sense. Related Video: