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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche announces four flavors of updated Cayenne [w/video]

The new Macan may be getting all the attention lately, but Porsche hasn't forgotten about its larger crossover - the one that put it on the map in 2002 and on the road to profitability, with over half a million sold so far. So to keep the Cayenne at the top of its game, Porsche has announced several key upgrades for the 2015 model.
For starters, Porsche has updated the Cayenne's appearance with new front- and rear-end styling. The front bumper, fenders and hood are entirely new, with air fins flanking the nose to direct air into the intercoolers (each model now being artificially aspirated), and new bi-xenon headlamps and daytime running LEDs on every model but the Turbo, which goes all-LED. Around back there's also new taillights, tailgate handle, lower rear fascia and exhaust pipes. Meanwhile the interior has been upgraded with a 918-derived sport steering wheel and reformed rear seats with available ventilation.
The bigger news is under the engine bay, where Porsche is offering four choices. The base model is gone as the range starts with the Cayenne Diesel, followed by the Cayenne S, the new Cayenne S E-Hybrid and the top-of-the-line Cayenne Turbo. The Diesel model carries over the same 3.0-liter turbo diesel with 240 horsepower. The Cayenne S however packs a 3.6-liter twin-turbo V6 that's similar to the one found in the Macan Turbo and packs the same 406 lb-ft of torque but more power at 420 hp, 20 more than either its little brother or the model it replaces to reach 62 mph in 5.2 seconds.

Porsche Cayman gets a new face

We've already seen photos of the facelifted Porsche Boxster out testing, but we're now seeing these same changes making their way onto the hardtop Cayman coupe. Cosmetically, the next round of Porsche's smallest sports cars isn't vastly different, with redesigned headlamps, LED running lights (like its big brother, the 911), and new taillamps that actually aren't visible on the prototype seen here.
The big news for the updated Boxster/Cayman range is the long-rumored four-cylinder engine. Recent reports suggest we could see four-pots with displacements of 1.6, 2.0, or 2.5 liters, and with output ratings as high as 360 horsepower. Of course, these new four-cylinder mills would be both turbocharged and direct-injected.
It's unclear whether or not the six-cylinder engine range will also be updated when this new Cayman comes to market. In any case, we expect to see it bow in the relatively near future. Stay tuned.