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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Watch a Group B Porsche 911 tear up the 'Ring in the snow

The Nurburgring is a motorsports fantasyland during the best weather, but it looks even more exciting when the snow starts to fall. While the course isn't open to the general public during the winter, this Porsche 911 SC RS rally car managed a lap of the snow-covered Grand Prix Circuit, sliding the whole way around. The 911 SC RS isn't as famous as Porsche racers like the 917, but it has an interesting story. Porsche's development of the 959 was slow in the '80s, and this coupe was the company's stopgap for Group B rallying. The SC RS used the 911 Turbo's wider body, suspension, and brakes, but the car had a naturally aspirated 3.0-liter flat-six to drive the rear wheels. It couldn't compete against all-wheel drive beasts like the Audi Quattro, but one managed third place in the 1985 Tour de Corse in France. The SC RS sounds great in this video, and it looks even better kicking up snow. There's so much accumulation that you can't tell which way the track goes, but driver Patrick Simon knows his way around. After watching this clip, we think the 'Ring should unleash a few more old rally cars on the track for a new racing series next winter.

Porsche acquires ANDIAL, will integrate with in-house motorsports

Porsche has purchased longtime motorsports and tuning house ANDIAL.
The Fountain Valley, California-based tuning house ANDIAL has been around since 1975, when it was formed by the Arnold Wagner, Dieter Inzenhofer and Alwin Springer (the company got its name by combining two letters from each of their names). The three men met while working in a Porsche dealership in Southern California and then left to start a business that would put Porsches in victory lane all over the country.
Porsches prepared by ANDIAL won IMSA GT and Supercar Series championships, the SCCA World Challenge, four Pikes Peak class titles and the 24 Hours of Daytona six times. Alwin Springer left the company in 1997 to run Porsche Motorsport North America until 2004 and remains a consultant with PMNA, Wagner passed away in 2011 and Inzenhofer plans to retire this year. ANDIAL is still a going concern, Inzenhofer presiding over a scaled-down engine parts and restoration business. But Inzenhofer is retiring at month's end, making it a good time for Porsche to step in and take over the company's operations.