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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Are you the 2017 Porsche 911 GTS Targa?

Our spy shooters have caught a strange, mash-up beast wearing a Porsche badge. Superficially, this is a facelift for the 911 Targa that features new bumpers, door handles and a redesigned engine cover, along with new light graphics for the front and rear lights. But have a look around back, and you'll find two inboard exhaust pipes; they aren't right up against each other as on the 911 GT3, but are spaced about five inches apart. The shooters said the first time they saw that arrangement was last winter, on a convertible during testing. We saw it again more recently in spy shots of what was thought to be the 911 GTS coupe prototype at the track. But when the production GTS arrived, it wore the traditional quad-pipe at the corners. The theory put forward by the spy photog: the current GTS has a naturally aspirated engine, but facelifted prototypes they've been seeing all have turbo engines, so this could be the facelifted Targa coming in 2017, after the 991-model 911 gets a refresh. In that case, the GTS coupe prototype at the track would have also been a post-refresh, turbo-engined GTS. It's only a hypothesis, but more than one outlet has reported that Porsche is going all-turbo for the updated 2015 models – the new exhaust position and those 911-Turbo-like vents could be their identifiers. We expect to find out when the lineup is unveiled at the 2015 Geneva Motor Show, possibly codenamed 992 instead of 991.2.

Porsche Cayman gets a new face

We've already seen photos of the facelifted Porsche Boxster out testing, but we're now seeing these same changes making their way onto the hardtop Cayman coupe. Cosmetically, the next round of Porsche's smallest sports cars isn't vastly different, with redesigned headlamps, LED running lights (like its big brother, the 911), and new taillamps that actually aren't visible on the prototype seen here.
The big news for the updated Boxster/Cayman range is the long-rumored four-cylinder engine. Recent reports suggest we could see four-pots with displacements of 1.6, 2.0, or 2.5 liters, and with output ratings as high as 360 horsepower. Of course, these new four-cylinder mills would be both turbocharged and direct-injected.
It's unclear whether or not the six-cylinder engine range will also be updated when this new Cayman comes to market. In any case, we expect to see it bow in the relatively near future. Stay tuned.