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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche busts out new Boxster GTS and Cayman GTS

Baby 911. The poor man's Porsche. That's what they called the Boxster when it debuted some 20 years ago. They said the same of the first Cayman when it arrived a decade later, but they stopped saying it when the latest iterations hit the scene two years ago. That's because Zuffenhausen's entry-level models have long since stepped out of their big brother's shadow and into their own. And that's all the more true of the new Boxster GTS and Cayman GTS.
Based on the Boxster S and Cayman S, the new GTS models benefit from an enhanced 3.4-liter flat six that produces 330 horsepower and 273 pound-feet of torque in the roadster or 340 hp and 280 lb-ft in the coupe - representing an increase of 15 hp and 7 lb-ft in either model. Both also come with the Sport Chrono package as standard, along with adjustable suspension and 20-inch alloys, blacked out to match the dynamic headlight surrounds and other muted trim.
Those disappointed by the unavailability of a manual transmission in the fire-prone 911 GT3 will be pleased to note that a six-speed manual comes standard, but those enamored of letting a pair of clutches shift themselves seamlessly will want to spring for the optional seven-speed DCT. So equipped and with launch control engaged, the Boxster GTS will rocket from a standstill to 62 miles per hour in 4.7 seconds, while the incrementally lighter, more powerful Cayman will hit it in 4.6. Either way you're looking at a third of a second quicker than the Boxster/Cayman S. There's also a 20-millimeter lowered suspension on offer for track-day enthusiasts.

Techart modified Porsche 911 Turbo S packs 620 hp, 0-62 in 2.8 seconds

Considering how many absolutely ridiculous tuner cars are featured in Geneva (stay tuned to see plenty, as our coverage continues), it's often refreshing to see some of the more modestly modified cars, like this new Porsche 911 Turbo S from the folks at Techart. Visually, there's a subtle body kit, new wheels, a new spoiler, and some lame decals on the front end, but it basically ends there. That's because Techart's mission is really about higher performance. Increased dynamism, as the Germans say.
An ordinary 911 Turbo S produces 560 horsepower and 516 pound-feet of torque. But the Techart kit adds 60 hp and 96 lb-ft to those already high numbers, for a coupe that dishes out a total of 620 hp and 612 lb-ft. Techart says that, in Sport Plus mode, its modified 911 Turbo S will accelerate to 62 miles per hour in just 2.8 seconds, and the top speed has been increased to 204 miles per hour. Crazy stuff.
To further drive its performance upgrades home, Techart has fitted this 911 Turbo S with a sport exhaust system with valve control, for a more robust exit interview, at the push of a button. We imagine it sounds awesome. Have a look at the Techart Turbo S in the gallery, above.