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Porsche opens new HQ, experience center in Atlanta

Next time you're flying into the Hartsfield-Jackson Atlanta International Airport, keep an eye out for some great architecture with sports car racing around it. Porsche just spent $100 million, its largest investment ever outside of Germany, to open a new Experience Center and headquarters on the Northeast corner of the airport. The 27-acre site is designed for both work and play, and it's a Porsche fan's dream. The high point for drivers is the 1.6-mile Driver Development Track. The course includes six distinct sections, like an off-road course to get muddy and the only Kick Plate in North America to practice hanging the car's tail out. When not speeding around, visitors can check out the brand's classic cars on display and some art inspired by those machines. There's also a conference center and a place for fine dining called Restaurant 356. Porsche expects 30,000 people a year to check out the new site. Porsche Cars North America has been headquartered in Atlanta since 1998. However, the new construction puts many of its divisions under one roof, including the people working in financial services and consulting. Editor-in-Chief Mike Austin is visiting One Porsche Drive right now, and reports that the company is also building an experience center in Los Angeles and a flagship dealer in New York. Porsche is also working on experience centers in Le Mans and Shanghai, with plans to expand into Moscow and Istanbul, as well. Get a good look at the whole site in the gallery above. Related Video: Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta News Release May 7, 2015 No. 55/15 Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment ever outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space.

Porsche releases new Panamera Edition models

We can't remember the last time we came across a special edition called "Edition," but that's what Porsche is offering with the Panamera. Available on the base, 310-horsepower models, the Panamera Edition is so subtle you'd need to be in the secret owners club to identify it. High-gloss black trim strips outline the windows, it sits on 19-inch Panamera Turbo wheels with colored center caps, the sills are inscribed with the word "Edition," and body-colored door handles are fitted if you pay extra for Porsche Entry & Drive. The cabin gets Porsche logos in the seat headrests, those front thrones being 14-way in the US, climate controlled seats throughout, and a two-tone treatment in black and Luxor Beige. Oh, and special floor mats. Performance upgrades come in the inclusion of active suspension, and convenience comes with the included Park Assist. Tempted? Head to your Porsche dealer in June to take one home. The Panamera Edition will require $80,000, an eminently reasonable (for Porsche) $1,900 premium over the standard car. The Panamera 4 Edition needs $84,300, an even more reasonable $1,500 premium. Destination adds another $995 to both of those prices. The press release below has a few more details. Related Video: Porsche Panamera Edition: Sports sedan with extensive standard features Atlanta. A new special version of the Porsche Panamera sports sedan stands out through elegant styling combined with a significantly expanded range of standard equipment. Two models with powerful six-cylinder engines will be offered: the Panamera Edition and Panamera 4 Edition both come with an engine that delivers 310 hp. The Panamera 4 Edition features active all-wheel drive with an electronically controlled, map-controlled multi-plate clutch (Porsche Traction Management, PTM). The exterior of the Panamera Edition models is marked by additional subtle design tones, including high-gloss black trim strips on the side windows. The standard 19-inch alloy wheels in Panamera Turbo II design feature wheel center caps with a colored Porsche crest. The door handles are finished in exterior color when Porsche Entry & Drive is optionally selected. The Panamera Edition also boasts a two-tone standard interior in Black / Luxor Beige with the Porsche crest embossed on all head rests, Sport Design steering wheel, door sill plates with "Edition" lettering, and special floor mats.

Porsche 918 Spyder already almost sold out?

Still planning on getting your hands on a Porsche 918 Spyder? You'd better act quickly, because word has it that the hybrid hypercar is nearly sold out.
While Porsche has reportedly only delivered a little over 30 of the 918 examples of the Spyder it plans to manufacture in total, Automotive News says that production is sold out through late March or early April - just a few months shy of when production is set to wrap in July.
That's pretty impressive for a car with a base price of almost $850,000, especially one requiring a $200,000 deposit just to get your name on the list. Still, that sum is significantly less than its competitors get for the McLaren P1 or LaFerrari, both of which sell for over a million (if you can actually get on one at that price), though in fairness, production of each is limited to less than half of the 918 Spyder.