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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

New J.D. Power Initial Quality Study puts Porsche, GM in spotlight

J.D. Power and Associates has released its annual Initial Quality Study, and this year, Porsche and General Motors took the spotlight. The study, which asks new car owners to report problems experienced during the first 90 days of ownership, found that overall, the industry averages 113 problems per 100 vehicles.
Porsche managed a score of just 80 problems per 100 vehicles, while GMC took the second spot on the podium with 90. Lexus filled out the top three with 94 problems per 100 vehicles, followed by Infiniti at 95 and Chevrolet at 97. The study also looks at specific models, and found the Lexus LS to enjoy the best initial quality at 59 problems per 100 vehicles.
Interestingly enough, the report found that around two-thirds of most owner problems experienced in the first 90 days are attributable to vehicle design instead of mechanical failure. Specifically - echoing a refrain we've been hearing for the last few years - owners are having a hard time figuring out how to use the technology present in their new vehicles. Head over to the J.D. Power site for more information, or scroll down below for the company's related press release.

2014 Porsche Panamera Turbo S is a 911 Turbo for the family man

In the event that the Porsche Panamera Turbo's 520 horsepower and 189-mile-per-hour top speed aren't enough to sate the appetite of the speed freak, Porsche has just given the auto show debut to the faster, more powerful Panamera Turbo S.
With 570 horsepower being pumped from a 4.8-liter, twin-turbocharged V8, the Panamera Turbo S promises even faster acceleration, hitting 60 mph in 3.6 seconds, a 0.3-second improvement over the standard Turbo. The top speed, meanwhile, climbs to 192 mph, which is kind of ridiculous for a car with four doors and a trunk.
Other enhancements that come with this Panamera's extra syllable include carbon-ceramic brakes and the entirety of Porsche's active chassis systems, including Porsche Dynamic Chassis Control and Porsche Active Suspension Management. The performance goodies come standard, but that doesn't mean the Panamera Turbo S is cheap.