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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche close to fix for 911 GT3 engine fires

It looks like 2014 Porsche 911 GT3 drivers might actually get to drive their cars again soon. Reports of fires affecting the track-ready Germans first began about a month ago. Then, a few days later, the automaker confirmed two of the five alleged blazes and said owners shouldn't drive their cars until further notice. Porsche then went so far as to offer to pick up the GT3s and transport them to the nearest dealer until the problem was identified and a fix was found. Finally, there appears to be a repair.
"We know the reason and the problem-solving measures. We're testing them," said Porsche CEO Matthias Müller to Bloomberg. The technical fix will be released to owners shortly.
The recall affects all 785 GT3s that have been sold so far, but there have been no reported injuries caused by the fires. When it first announced the safety campaign, Porsche said: "Internal studies to determine the cause of the engine damage have not been completed yet."

Porsche testing four-cylinder Boxster at the N?rburgring

Porsche recently introduced a four-cylinder version of the new Macan for markets outside of North America, carrying Zuffenhausen's first four-pot since the 968 ended its production run the better part of two decades ago. But you can bet the compact crossover won't be the only Porsche to get the four banger before all's said and done. These spy shots, we're told, are evidence of just that.
Spotted undergoing testing at the Nürburgring (where else), this modified Boxster, our spy photographers tell us, sounds more like a four-cylinder engine than the flat six that's powered (in displacements ranging from 2.5 liters to 3.4) every version of the little roadster since its introduction in 1996, the year after the last four-cylinder Porsche ended production.
The test mule is also wearing modified wheel arches and aerodynamic aids under the bumpers, front and rear. Just what they're doing there we're not sure, but we'll probably find out sooner or later.