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Porsche announces four flavors of updated Cayenne [w/video]

The new Macan may be getting all the attention lately, but Porsche hasn't forgotten about its larger crossover – the one that put it on the map in 2002 and on the road to profitability, with over half a million sold so far. So to keep the Cayenne at the top of its game, Porsche has announced several key upgrades for the 2015 model. For starters, Porsche has updated the Cayenne's appearance with new front- and rear-end styling. The front bumper, fenders and hood are entirely new, with air fins flanking the nose to direct air into the intercoolers (each model now being artificially aspirated), and new bi-xenon headlamps and daytime running LEDs on every model but the Turbo, which goes all-LED. Around back there's also new taillights, tailgate handle, lower rear fascia and exhaust pipes. Meanwhile the interior has been upgraded with a 918-derived sport steering wheel and reformed rear seats with available ventilation. The bigger news is under the engine bay, where Porsche is offering four choices. The base model is gone as the range starts with the Cayenne Diesel, followed by the Cayenne S, the new Cayenne S E-Hybrid and the top-of-the-line Cayenne Turbo. The Diesel model carries over the same 3.0-liter turbo diesel with 240 horsepower. The Cayenne S however packs a 3.6-liter twin-turbo V6 that's similar to the one found in the Macan Turbo and packs the same 406 lb-ft of torque but more power at 420 hp, 20 more than either its little brother or the model it replaces to reach 62 mph in 5.2 seconds. The new Cayenne S E-Hybrid makes Porsche the world's only car manufacturer to offer three plug-in hybrid models. Porsche has also ported over the powertrain from the Panamera S E-Hybrid to make what Porsche refers to as "the first plug-in hybrid in the premium SUV segment" and, along with the 918 Spyder, make it (almost unbelievably) "the world's only car manufacturer to offer three plug-in hybrid models" (unless, of course, you count the Opel/Vauxhall Ampera as separate from the Chevy Volt and Cadillac ELR). The system mates a 3.0-liter supercharged V6 with 333 hp to an electric motor with 95 hp to give it a combined output of 416 hp (more than the diesel and almost as much as the S) to propel it to 62 in 5.4 seconds, hit an all-electric top speed of 78 mph and an all-out top speed of 151 mph – offering a substantial improvement over the previous Cayenne S Hybrid.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Mercedes may be working on a new electric car dubbed 'Ecoluxe'

Automobile has a lengthy piece this month on how the four German mass-market luxury manufacturers each plan to go after Tesla with their own electric vehicles. It was written by Georg Kacher, the magazine's European bureau chief, and the English version came a month after he wrote the German-language original for Autobild. Tesla isn't exactly a threat to the Germans, but, according to the report, the Model S is planting the right kinds of seeds in niches that are important to the luxury players. The thinking is that - in addition to needed electric vehicles anyway for stricter US regulations - it's better to start designing the machinery now. The article posited Porsche's attack would rest on the coming Panamera platform, but a big hurdle would be battery placement. Unable to find one large space for a lithium-ion pack, engineers would instead put batteries everywhere they could, for a supposed tally of some "108 battery pouches" throughout the body. A few days after the Automobile piece, however, Porsche publicly said it had no intention of challenging the Model S, because the enthusiastic driving the brand is known for doesn't jive with useful range. In Kacher's retelling, Mercedes' plans are even more ambitious, supposedly taking aim at the Model S and the coming Model X. It would do this with an investment in excess of $2 billion in a program called "Ecoluxe" – Mercedes has no brand division akin to BMW's i and Audi's e-tron. The new brand would create a four-strong family of bespoke electric vehicles: a smaller platform with a wheelbase around 106 inches and a larger one with a wheelbase around 118 inches. In addition, the range would have "provisions for rear-wheel drive, all-wheel drive, and rear-wheel steering." The numbers are impressive: seating for seven in the larger vehicles, both longer than 16 feet, front and rear storage areas, ratings of up to 610 horsepower and production capacity of 80,000 units per year. When would we see such creatures? Perhaps as soon as 2019. We do know that if Tesla can knock the Model X over the outfield fence, automakers are going to have to do something. We don't know what the chances are that Ecoluxe is Mercedes' first move - but such a plan could help explain the weird Mercedes concept spied in October.