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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Porsche completes production of 918 Spyder

Porsche is closing another chapter in its history as production of the 918 Spyder has officially come to an end. The only remaining question is: what comes next? The 918 was the latest in a long line of flagship supercars from the German automaker, starting with the 904 Carrera GTS, continuing on through the 959, 911 GT1, and Carrera GT. Each was a technological game-changer for Porsche, just as the 918 Spyder will surely be remembered. With the hybrid roadster now zipping off into the annals of history, all eyes will be fixed on Zuffenhausen to see what it does next. And though it may not be much to go on, we've already begun seeing some hints at what that could be. Last week Porsche released a solitary teaser image showing its next-generation sports car, covered and parked alongside the Le Mans-winning 919 Hybrid LMP1. Just what's under the cover, Porsche isn't saying, and didn't respond to our repeated inquiries for comment. However the signs point towards a mid-engined supercar – not unlikely to pack a hybrid powertain once again – positioned closer to the likes of McLaren 650S and Ferrari 488 GTB than the outgoing 918 Spyder, which faced off against the McLaren P1 and LaFerrari. If that turns out to be the direction Porsche takes with its upcoming new supercar, as has long been anticipated, it would hardly be unprovoked. McLaren recently launched the 570S as part of its new Sport Series to take on the Porsche 911 Turbo, and Ferrari is once again rumored to be pursuing the same with a new Dino. While the specifics may remain cloudy for the time being, what is crystal clear is that things are about to get very interesting in the battle between Porsche and its rivals. Related Video: Porsche super sports car with hybrid drive reaches its limited edition volume of 918 units Porsche finishes production of the 918 Spyder technology pioneer Stuttgart. Today, the chequered flag marked the finish: after 21 months of production time, the final Porsche 918 Spyder came off the line in Stuttgart-Zuffenhausen according to schedule. But the legacy of this technology pioneer will reach far beyond its production time. Future generations of sports cars will benefit directly from innovations of the 918 Spyder. The 918 Spyder was systematically developed to be a performance hybrid with plug-in technology. The hybrid super sports concept car made its debut at the 2010 Geneva International Motor Show where it met with overwhelming approval.

Porsche releases new Panamera Edition models

We can't remember the last time we came across a special edition called "Edition," but that's what Porsche is offering with the Panamera. Available on the base, 310-horsepower models, the Panamera Edition is so subtle you'd need to be in the secret owners club to identify it. High-gloss black trim strips outline the windows, it sits on 19-inch Panamera Turbo wheels with colored center caps, the sills are inscribed with the word "Edition," and body-colored door handles are fitted if you pay extra for Porsche Entry & Drive. The cabin gets Porsche logos in the seat headrests, those front thrones being 14-way in the US, climate controlled seats throughout, and a two-tone treatment in black and Luxor Beige. Oh, and special floor mats. Performance upgrades come in the inclusion of active suspension, and convenience comes with the included Park Assist. Tempted? Head to your Porsche dealer in June to take one home. The Panamera Edition will require $80,000, an eminently reasonable (for Porsche) $1,900 premium over the standard car. The Panamera 4 Edition needs $84,300, an even more reasonable $1,500 premium. Destination adds another $995 to both of those prices. The press release below has a few more details. Related Video: Porsche Panamera Edition: Sports sedan with extensive standard features Atlanta. A new special version of the Porsche Panamera sports sedan stands out through elegant styling combined with a significantly expanded range of standard equipment. Two models with powerful six-cylinder engines will be offered: the Panamera Edition and Panamera 4 Edition both come with an engine that delivers 310 hp. The Panamera 4 Edition features active all-wheel drive with an electronically controlled, map-controlled multi-plate clutch (Porsche Traction Management, PTM). The exterior of the Panamera Edition models is marked by additional subtle design tones, including high-gloss black trim strips on the side windows. The standard 19-inch alloy wheels in Panamera Turbo II design feature wheel center caps with a colored Porsche crest. The door handles are finished in exterior color when Porsche Entry & Drive is optionally selected. The Panamera Edition also boasts a two-tone standard interior in Black / Luxor Beige with the Porsche crest embossed on all head rests, Sport Design steering wheel, door sill plates with "Edition" lettering, and special floor mats.