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KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

Porsche reportedly working on new turbocharged flat-four boxer engine?

These days, we've seen just about every automaker dropping cylinders in an effort to appease tightening fuel economy and emission standards - and Porsche is no exception. Nearly three years after introducing an all-new V6 powerplant under the front hood of its Panamera sedan (launched with a range of V8 engines) comes word that Porsche is working on an all-new turbocharged flat-four boxer to replace the flat-six engines mid-mounted in its Cayman and Boxster models.
Specifics have yet to be learned, but reports say the engine is a derivative of the current 3.8-liter six (shown above) found under the rear decklid of the Carrera S, yet with two fewer cylinders. Fitted with a turbocharger, direct-injection and the automaker's VarioCam Plus, the new all-aluminum 2.5-liter flat-four will likely develop upwards of 350 horsepower and 360 pound-feet of torque. Redline should be about 7,500 rpm. Initial indications say that Porsche will only offer the new engine with its seven-speed PDK dual-clutch automatic, tuned to take advantage of the low-end torque, but a traditional six-speed manual gearbox has not been ruled out. Despite the loss of two cylinders, enthusiasts will likely embrace the new engine as it promises to be lighter, more fuel efficient and more powerful than the 2.7-liter and 3.4-liter sixes in the Cayman/Boxster today.
Even though Porsche has been using Volkswagen Group engines for years (e.g., Cayenne V6, Cayenne Diesel and upcoming Macan), all indications are that the new flat-four will not be shared. Instead, it will be kept in-house for the automaker's sports cars and possible future fitment in an entry-level 911.

VW close to decision on selling Bugatti to Rimac

FRANKFURT — Electric hypercar maker Rimac Automobili and Volkswagen's supercar brand Bugatti are a good technological fit, Porsche's CEO told German weekly Automobilwoche, fueling hopes that a deal between the two could happen soon. British automotive magazine Car last year reported that Volkswagen was on the verge of selling Bugatti to Rimac Automobili, citing sources. In exchange, Porsche, also owned by Volkswagen, would raise the 15.5% stake it owns in Rimac, founded by Croatian entrepreneur Mate Rimac, Car said. "At the moment there are intense deliberations on how Bugatti can be developed in the best possible way. Rimac could play a role here because the brands are a good technological fit," Porsche CEO Oliver Blume said. "There are various scenarios with different structures. I believe that the issue will be decided by the group in the first half of the year," said Blume, who also sits on the management board of parent Volkswagen. Rimac has developed an electric supercar platform, which he supplies to other carmakers, including Pininfarina. Blume also confirmed higher savings targets for Porsche, saying the carmaker plans to support results by 10 billion euros ($12.1 billion) of cost cuts by 2025, up from 6 billion previously. Related Video: