1989 Porsche 928 S4 Coupe 2-door 5.0l on 2040-cars

Auto blog

Why won't automakers slap on a turbo badge anymore?

Where have all the turbos gone? Not the actual pieces that go in the engine, mind you, those are everywhere these days as automakers downsize cylinder counts and boost efficiency and CO2 claims. But the turbo badges and fanfare are missing. Back when turbos were something to get excited about there was "turbo-driven," "turbonium," and "The Turbo Zone," among other silly lines. But now that basically every car is getting some sort of boost even on the lowliest trims, automakers are almost sliding in the turbos under the radar. Or if you look at some of the nomenclature, pretending they don't exist at all. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border. The latest automaker to hide that it has boosted the turbo presence is Porsche with the 2017 911 lineup. Even the standard Carrera models now get turbocharged flat-six engines, meaning the 911 Turbo models aren't quite as special as they once were. Porsche is in a sticky situation with this. The 911 Turbo, after all, signifies where the 911 family takes off from being a sports car and becomes the Ferrari fighter. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border, but now Porsche has crossed it and is trying to downplay the fact. There are a lot of exaggerations with displacement badges today, with claims the 2.0-liter turbo four in a Mercedes C Class equates to a naturally aspirated 3.0-liter six to make a C300. Volvo is pretty far up there, too, saying an XC90 T8 means V8 power, even though it's a 2.0-liter turbocharged and supercharged four with electric assist. I don't know why BMW can't just call the car a 330i Turbo, rather than inflating the numbers up to 340i. Saab tried all of this back in the '90s when it decided to turbocharge its entire lineup, from light pressure units all the way up to models actually called "Saab 9-3 HOT" (for high-output turbo). But then the brand deleted any external reference to the turbo under the hood and people wondered why they were buying a $42,000 four-cylinder convertible. And that didn't turn out well. Even though these turbo replacements often make more power than their naturally aspirated predecessors, they're very different engines. People knew something changed when they exchanged their leased 328i with a 3.0-liter six for a 328i with a 2.0-liter turbo four.

The mid-engine Porsche backstory

As an automaker's identity evolves over years, its signature becomes defined by any number of factors - heritage (Mercedes-Benz), image (Lamborghini), or market share (Toyota). In the case of Porsche, it was an engineering quirk that forged the German company's most enduring character trait.
Porsche would not have survived - let alone, thrived - in today's saturated landscape had it not been for the 911, and that slope-tailed sports car wouldn't have sprung to life without its predecessor, the 356. While phenomenal success of those rear-engine icons built the company, forays into the mid-engine configuration have played a significant part in establishing the brand's identity.
The Mid-Engine Prototype Of Ferry Porsche's Dreams

Porsche planning customer driving center at Le Mans

Porsche seems to be on a campaign to build driving centers for its customers to allow them to experience the capabilities of their cars on track. It has one under way in Los Angeles, another in development at its North American headquarters in Atlanta, and a British center set up at the Silverstone circuit. Now the latest reports indicate that Porsche is planning yet another driving center at Le Mans.
The new facility is earmarked to be built at the Circuit de la Sarthe right by the start/finish line, incorporating the Porsche Curves that bridge the Arnage corner and the Ford Chicanes on the West side of the famous track.
Porsche is reportedly still seeking approval from the Automobile Club de l'Ouest that manages the circuit, and once given the green light, would still take some time to complete. But the idea of driving a 911 flat out on the legendary track is likely to make more than a few mouths water, particularly as the German automaker prepares its full-on assault of the famous endurance race next year.