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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche calling in two Cayennes

We regularly see recalls addressing all manner of problems (or potential problems) affecting any number of vehicles: hundreds, thousands, even millions. Some are too small to bother reporting, but once in a while one comes along that's so ridiculously small that we couldn't pass it over. Like this latest one from Porsche. "Due to a manufacturing error," says the National Highway Traffic Safety Administration in the notice below, "the suspension alignment on the front and rear axles may not have been performed correctly and the screw connections of the camber, toe and caster may not have been tightened with the specified torque." The recall affects the 2015 Cayenne... but just how many of them, you ask? Two. Not two hundred, not two thousand, but two: one Cayenne Diesel and one Cayenne S, manufactured between November 26 and... November 27, 2014. That very well might make this the most methodically German recall in the history of recalls. If you happen to be the owner of one of those two vehicles, expect to hear from Porsche with instructions to bring your Cayenne in to have the suspension re-aligned and the screws tightened. RECALL Subject : Front and Rear Alignment may be Incorrect Report Receipt Date: DEC 29, 2014 NHTSA Campaign Number: 14V824000 Component(s): SUSPENSION Potential Number of Units Affected: 2 Manufacturer: Porsche Cars North America, Inc. SUMMARY: Porsche Cars North America, Inc. (Porsche) is recalling certain model year 2015 Cayenne Diesel and Cayenne S vehicles manufactured November 26, 2014, to November 27, 2014. Due to a manufacturing error, the suspension alignment on the front and rear axles may not have been performed correctly and the screw connections of the camber, toe and caster may not have been tightened with the specified torque. CONSEQUENCE: If the suspension alignment was incorrectly performed, vehicle handling could be reduced, increasing the risk of a crash. REMEDY: Porsche will notify owners, and dealers will perform a front and rear suspension alignment, and check the screw connections for the proper torque, retightening as necessary, free of charge. The manufacturer has not yet provided a notification date. Owners may contact Porsche customer service at 1-800-767-7243. Porsche's number for this recall is AF04. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Ford GT dominates Le Mans qualifying, gets slapped with performance adjustment

Fifty years after Bruce McLaren and Chris Amon drove the Ford GT40 to victory at the 24 Hours of Le Mans, Ford is poised for a historic return to the Circuit de la Sarthe. The new Ford GT took the top two qualifying positions in the LMGTE Pro class, and four of the top five. Ferrari's 488 filled in the rest of the spots in the top seven, the first two from AF Corse. In other words, we're primed for a reboot of the classic Ford-Ferrari feud at this year's race. Or not, as the ACO, which organizes the 24 Hours of Le Mans, announced sweeping pre-race Balance of Performance (BOP) adjustments this morning that make this year's GT class anybody's race. In LMP1, last year's overall winner Porsche locked up the top two spots with the 919 Hybrid and will lead the entire field at race start. Toyota's two-car factory effort followed with qualifying times 1.004 and 2.170 seconds behind the pole lap. Audi rounds out the manufacturer-backed LMP1 class in fifth and sixth. Full qualifying results can be found here. The storyline for the GT cars is perfect - some say too perfect. Ford's class-leading times came after BOP adjustment to the Corvette Racing C7.R before qualifying. BOP is intended to level the playing field in the class by adjusting power, ballast, and fuel capacity. (Check out this explainer video for more, or even just if you love French accents.) But the process is riddled with unknowns and ripe for accusations of sandbagging. That is, if the Ford cars were intentionally slow in practice they could hope for BOP adjustment to improve their race chances. On the Corvette side, last year's GTE Pro winner went from the top of the field to the bottom, barely improving from practice to qualifying. If you think Le Mans is as rigged at the NBA Playoffs, well, it's not that simple. Because if Ford and Ferrari held back until qualifying - the eighth-place Porsche 911 RSR is three-and-a-half seconds off the class pole time - it was a pretty dumb strategy. This morning, the ACO tried to put things back in order by limiting the boost in the Ford GT's twin-turbo V6 and adding 11 pounds of ballast. Ferrari was also given extra weight but allowed more fuel capacity. The Corvette and Aston Martin teams were both given breaks on their air restrictors, which will allow their engines to make more power. Both Ford and Porsche also received extra fuel capacity.