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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Leno steals Porsche 918 from The Quail for latest Garage episode

Just because he's a famous celebrity doesn't mean Jay Leno got to take it easy at the Pebble Beach Concours d'Elegance earlier this month. Having already spent some time with the gorgeous Cadillac Elmiraj Concept and Ed Welburn for a recent episode of Jay Leno's Garage, the late night talk show host also got to put a few miles on a prototype version of the Porsche 918 Spyder.
Like a usual episode of JLG, Leno first goes over the details of the car with Frank Walliser, head of the 918 Spyder's development, before taking it out for spin. Check out the full episode, which is posted below, to hear what Walliser has to say about the car. More importantly, though, crank up your computer's volume and let the car's high-revving engine and amazing exhaust note do plenty of talking for itself.

Porsche updates 919 Hybrid LMP1 for 2015 assault [w/video]

Last season, Porsche returned to the top level of endurance racing with the 919 Hybrid, picking up a mantle that has seen the German marque win the 24 Hours of Le Mans a record sixteen times – more than any other manufacturer ever to compete at the legendary French race. Of course, Porsche didn't beat its sister company Audi right out of the box, but managed to win the last race in the FIA World Endurance Championship in Brazil before the season was done. This year it undoubtedly hopes to do even better, and this is the machine with which it will endeavor to take the top honors. Newly revised and optimized for the 2015 season, the new 919 Hybrid was just revealed on the eve of the first test session of the season at the Paul Ricard test track in the South of France. It may look largely the same as the model it succeeds, but benefits from numerous advancements made to help Porsche catch up with Audi and Toyota. For starters, Zuffenhausen has opted to step up to the eight-megajoule category, favoring the electric side of its hybrid powertrain over the internal combustion engine. So the compact 2.0-liter turbocharged V4 now drives in excess of 500 horsepower to the rear wheels, and the electric motor – powered by two energy recovery systems and a liquid-cooled lithium-ion battery – kicks in upwards of 400 hp to the front wheels. The rest of the package has been comprehensively updated as well, giving it a lower weight, improved rigidity, revised suspension and reshaped aerodynamic elements. Porsche will field two cars at most of the races this season, but will increase its team to three cars for certain races – one in black, one in white and one in red. Following the "prologue" test session at Paul Ricard this weekend, the season kicks off with the 6 Hours of Silverstone on April 12, when the new Porsche 919 Hybrid will take on the similarly revised Audi R18 E-Tron Quattro and Toyota TS040 Hybrid for the first time in earnest. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. FIA World Endurance Championship (WEC) LMP1 presentation 2015 Porsche 919 Hybrid – proven base was extensively optimised Suttgart. At the Paul Ricard Circuit in France today, Porsche presented the second generation of its Le Mans Prototype 919 Hybrid race car as a technical evolution in a three-colour concept. Porsche also confirmed it will switch to the highest of the four energy categories in the LMP1 class.