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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Petrolicious details why the Porsche 911 is something special

The Porsche 911 is a special car, if for no other reasons than it's been continuously produced since 1964, with nearly every generation regarded as being at or near the top of its class. But why the rear-engined icon has done so well among enthusiasts and regular drivers alike can't always be explained easily. To truly understand the 911, you have to experience the whole package, and that means driving one.
While just about every publication has raved about the Porsche, commercial director, race driver, photographer and 911 owner Jeff Zwart explains to Petrolicious why he was drawn to the legend as a young child, and why he still loves them today.
Zwart's professional and personal life are inextricably linked to the 911, and hearing him talk about the car and its history makes for fascinating viewing. Watch the video below to hear Zwart's story and see him drive a couple examples from his collection: an early 911 and the 964-generation Carrera 4 he won Pikes Peak with for the first time - a car that happens to be equipped with the 959 Paris-Dakar's fascinating torque-split transmission. Enjoy!

Porsche slathers Martini livery on 911, Panamera, Macan and Cayenne

This is how we imagine the conversation went in Porsche's Stuttgart headquarters: "Martini livery. Martini livery all the things." Okay, so maybe not, but that hasn't stopped Porsche from showing off images of its entire lineup bearing the iconic racing livery.
While we aren't sure about the questionably yellow 911 and lime green Macan, the navy blue Cayenne and the white Panamera both look pretty spectacular as they lap about the streets of Sochi, Russia.
As for why the liveried sports cars and crossovers were at the site of the 2014 Winter Olympics, we aren't totally sure. Porsche's Facebook page, where the images first popped up, was really light on details. Whatever the reason, we fully support Porsche doing more with Martini livery. Take a look at the full gallery to see what we mean.